Direct Mail Misfire: Why Your Clients Need to Customer Profile

By on February 26th, 2015 - 7 Comments

This week, we received another entry into the “Did they really do that?” file. I understand that, at the volumes that many of these national marketers mail, they expect a certain percentage to misfire. It’s a cost-benefit calculation. But I wonder about this one. If you had been the service provider on this job, would…

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Jive Talkin’

By on February 25th, 2015 - Comment

Whilst on an early morning flight recently, I ordered a cup of coffee and, the coffee being rather hot, I said to the flight attendant, “Do you have a zarf?” I got a blank look, as it appears few people know that “zarf” is the word for those cardboard sleeves around coffee cups that keep you…

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Canon Solutions America Celebrates its 2nd Anniversary (Part 2)

By on February 24th, 2015 - Comment

At the event last week, Canon Solutions America talked about its 2014 results and strategies for 2015 and beyond. Some items stand out more than others, but the recurring theme throughout the event is that inkjet technologies form the core of CSA’s growth plans: Build a foundation, and then grow – Toyotsugu Kuwamura, President and…

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ACCELERATE YOUR SALES

By on February 23rd, 2015 - Comment

The wind flowing through your hair (yours, not mine) as you descend Mt. Lemmon either on a bike or in a nifty convertible or the roar of the rapids as you maneuver the canoe through the white water. Pretty cool feelings if you’ve ever done either. Is that the same feeling you get when describing your new business sales process? Yeah,…

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Thinking Ink: Canon Solutions America Celebrates its 2nd Anniversary

By on February 19th, 2015 - Comment

About a year after Canon Solutions America (CSA) announced that it was exploring the idea of forming a user group for its production print customers, it has announced a name for the group and the date of its first event. The group is called the thINK Customer Community and its inaugural event, the thINK Customer…

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[FREE Infographic] The World Gone Mobile

By on February 18th, 2015 - Comment

According to Nielsen, smartphone share in the United States has grown from just 18% in 2009 to 62% of all mobile phones in 2013. And between July 2011 and July 2012, the number of mobile web users grew by 82%. Did you know that 75% of Americans admit to bringing their phone with them to…

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TAKING A MINORITY POSITION – SAFEGUARDS TO CONSIDER

By on February 16th, 2015 - Comment

If you are presently outsourcing a reasonable amount of business that is not a core market for you, you might want to partner with a company who does focus on this market. Partnering may mean making an investment in the partner company and becoming a minority shareholder. Some items you should consider before making this…

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The Nancy Drew

By on February 11th, 2015 - Comment

I was watching some early episodes of Seinfeld recently, which were first broadcast in 1991, and what struck me (aside from what a great show it was) was the fairly “archaic” communication technology they (we!) all used at the time. One episode centered around George’s trying to retrieve an answering machine cassette tape (a what?)…

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Comcast Bills Call Customers Nasty Names

By on February 10th, 2015 - 1 Comment

Your client’s customer database — its most precious resource. Used for invoicing, customer communications, and as a critical source of data for their marketing list, the customer database is your client’s lifeblood. How easily can it be compromised? A recent Comcast horror story shows just how easily. One customer, Mary, continually had trouble with her…

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THE STATE OF OUR INDUSTRY: IMPROVED BUT FAR FROM TAKEOFF SPEED

By on February 9th, 2015 - Comment

In a few weeks we will publish our annual State of the Industry Report. The report describes our industry’s performance as improved but still far from “takeoff speed,” or those consistently healthy gains that lift prices and margins. Among the key results: Sales have now increased three consecutive quarters, by an average of 2.4% per quarter, our…

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Superbowl Ads Prove Repeated Exposure Works

By on February 4th, 2015 - Comment

Encourage your clients to take a lesson from Superbowl advertising. According to Neilsen, when viewers were exposed to a Superbowl ad during the pregame, as well as during the game, that ad scored higher on likeability. Viewers were also more likely to remember the ad correctly. That is exactly the response your clients want from…

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The Time Management Centerboard

By on February 2nd, 2015 - Comment

Sailing itself, while detail oriented, is a simple concept. So is Time Management. There is preparation and planning and there’s execution. What occurred to me as I was splashing through Duxbury (MA) Bay in a Marshall 15 is that my sailboat moves when the wind pushes it, but the direction is determined mostly by the…

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Pass the Bubbly

By on January 26th, 2015 - Comment

A month or so ago, I was binge-watching on Hulu+ the British comedy panel quiz series Q.I. (Quite Interesting), simultaneously the most fascinating, funniest and, at times, bawdiest TV program on the air (Stephen Fry hosts four British comedians who answer impossible questions about obscure knowledge—right up my alley!). In an episode called “Kitsch,” the…

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Mo’ and Mo’ Betta QR Codes

By on January 23rd, 2015 - Comment

QR Codes continue to get better. That is, the content on the back end of them, anyway.  I want to share with you the last three QR Codes I’ve seen on products, and all of them were very well done. Cybex Elliptical: The first was on an elliptical machine at Planet Fitness. It was right…

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Is Your Marketing Working?

By on January 21st, 2015 - Comment

Your business spends all this time, money, and resources on marketing your products and services. But, is it even worth it? The only way to tell if your organization’s marketing is working is through proper reporting and analytics. If your marketing efforts aren’t trackable, they’re not even worth doing. It’s time to take a good…

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