Survey on Digital Print Production Issues Released – And It’s Free!

By on April 22nd, 2014 - 1 Comment

Want objective input on the production and quality challenges still being faced by digital printers and the resources required to overcome them? Unisource and WhatTheyThink recently released a joint Digital Printing Survey that will tell you. Best of all, it’s free! Among the topics covered: Services and equipment offered Digital equipment and revenue Variable data…

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Are Your Customers Targeting Consumers Aged 65+? Check Their Channel Mix!

By on April 18th, 2014 - 2 Comments

According to just-released data from Pew Research Center, 41% of all adults 65+ still have no Internet access at home. This changes for more educated, affluent adults, but particularly for those who are older, less affluent, and who have physical or health conditions, print is still a critical part of the mix. However, this is…

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Avoid These 10 Marketing Traps

By on April 16th, 2014 - Comment

Is marketing your friend or your foe? From printed collateral to social media, each of your marketing materials are your representatives, telling your brand’s story and making first impressions on your behalf. If you want to get loyalty, raise your profile, and make the sale, it’s vital that your marketing is the best it can…

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Great Infographic to Share with Clients

By on April 15th, 2014 - 1 Comment

Looking to convince clients that they need to make a greater investment in updating their databases? Here is a great infographic that makes the point in a powerful (but sometimes funny) way. The infographic relates to business data (such as changing address or phone numbers) more than it does consumers, but the point is made…

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It’s All About Choice

By on April 14th, 2014 - Comment

As Barb Pellow highlights in this PressGo! webinar titled “Paper Perfect”, we sometimes forget the importance of paper in the marketing and communications sector. We can get hung up on multi-channel, integrated marketing, but at a foundational level we have to remember how paper plays a critical role amidst the digital mediums. Paper is the…

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3D Printing in the Commercial Printing Industry: Think Dimensional Mail

By on April 11th, 2014 - 3 Comments

I’m stunned. I just looked back at my post on using 3D printing to drive digital printing and there are 68 shares on LinkedIn. I don’t think any post I have written — ever — has gotten that many LinkedIn shares. This tells me I’m on to something. Part of the reason, I think, is…

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Did You Know Google Plus Can Do THIS?

By on April 10th, 2014 - Comment

Lynford Morton, owner and founder of PhotoTour DC and PhotoCoachPro, has mad marketing skills. In addition to promoting his service through email, enewsletters, and traditional PR, Lyn publicizes his activities through social media, including Facebook, Twitter, Tumblr, and Google+. For his webinar titled “Street Photography Ethics & Legalities,” Lyn recently discovered something he didn’t know…

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The End of Brands? How to Sell Equipment and Solutions in the Information Age Pt. 2

By on April 9th, 2014 - Comment

By: Irving Gaither – Madison Advisors In my post last week, I reviewed a New Yorker magazine article entitled “The Twilight of the Brands”. Let’s consider how this article translates into the Printing Industry… How can a company making printers break itself away from the pack and differentiate its solutions and services from the others? Here…

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QR Code Fail at Sweet Frog? Or Was It Just Me?

By on April 8th, 2014 - Comment

I’ve written a lot on the subject of QR Code fails, along with best practices for designing and implementing these codes, so I thought I was on to another example when I scanned the QR Code on the loyalty card at Sweet Frog the other day. I took out my phone (okay, who am I…

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Is Gradation Still an Issue in Digital Print?

By on April 4th, 2014 - 5 Comments

I ran across this discussion in one of the digital print groups on LinkedIn this morning and thought it was interesting. I wonder what you folks think here. What are your experiences? The original question was why the member was having trouble with gradations on his digital press. The discussion was highly technical and beyond…

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The End of Brands? How to Sell Equipment and Solutions in the Information Age Pt. 1

By on April 3rd, 2014 - Comment

By: Irving Gaither – Madison Advisors In February 2014, a New Yorker magazine article entitled “The Twilight of the Brands” identified the reasons that consumers are starting to abandon their prior reliance on brand loyalty in purchasing products.  The use of online information to shop and compare items, and to listen to other purchasers on the…

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Keeping Twitter Interesting

By on April 2nd, 2014 - Comment

Customers, prospects, and experts in the print industry are having a business-boosting conversation. Do you want to join in? Of course you do, and that’s why you need to be on Twitter. But with millions of tweets being sent daily, how do you make sure yours stand out? Follow these top four tips to create…

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More Data Follies: Who’s Minding the Store?

By on April 1st, 2014 - Comment

My penchant for publishing direct mail and data bloopers continues to win me great stories to share here on Digital Nirvana. This one came in this morning and left me scratching my head. My question for readers is this: Do you have processes in place to catch these mistakes before they get mailed? Or are…

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Using 3D Printing to Drive Digital Print Marketing

By on March 30th, 2014 - 3 Comments

For the last several months, I have been poking around, interviewing printers who have purchased 3D printers, reading 3D printing case studies, surveying 3D industry data, and trying to answer the question, “Is 3D printing relevant to the commercial printing industry?” The answer is yes, but not in the way I think many people believe….

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You Do It Your Way. We’ll Do It Ours.

By on March 27th, 2014 - Comment

Apparently, some smartphone and tablet users avoid online ads every chance they get. At least AdWeek thinks so. What’s to be done? The Big Dogs are beyond calculating what we do. Now they’re bent on figuring out how we feel—giving us what we long for, pandering to our emotions, and, of course, selling us stuff. If…

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