Pass the Bubbly

By on January 26th, 2015 - Comment

A month or so ago, I was binge-watching on Hulu+ the British comedy panel quiz series Q.I. (Quite Interesting), simultaneously the most fascinating, funniest and, at times, bawdiest TV program on the air (Stephen Fry hosts four British comedians who answer impossible questions about obscure knowledge—right up my alley!). In an episode called “Kitsch,” the…

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Mo’ and Mo’ Betta QR Codes

By on January 23rd, 2015 - Comment

QR Codes continue to get better. That is, the content on the back end of them, anyway.  I want to share with you the last three QR Codes I’ve seen on products, and all of them were very well done. Cybex Elliptical: The first was on an elliptical machine at Planet Fitness. It was right…

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Is Your Marketing Working?

By on January 21st, 2015 - Comment

Your business spends all this time, money, and resources on marketing your products and services. But, is it even worth it? The only way to tell if your organization’s marketing is working is through proper reporting and analytics. If your marketing efforts aren’t trackable, they’re not even worth doing. It’s time to take a good…

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Bicycle Couriers

By on January 21st, 2015 - Comment

Last November, I spent a night in Northampton, Mass., and no trip to Northampton can be complete without a stop at the Northampton Brewery. One of the specialties at the time was called the Juggernaut IPA, which was very good. (Hoppy? Well, it was rather like having one’s sinuses filled with thousands of tiny, hyperactive…

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New Marketing Hires Have These Skills — Do You?

By on January 16th, 2015 - Comment

When marketers — your customers — are looking to make new hires, they are hiring people with specific skill sets. Those skill sets translate into the types of marketing campaigns these new marketing hires will be creating and the skills and expertise they expect from their print suppliers. Does what you offer match what they…

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In Marketing, Timing Is Everything

By on January 8th, 2015 - Comment

Have you ever gotten a marketing piece that made you think, “Gosh, these people don’t know my business at all!” My husband, who is the director of facilities for a private high school, feels this way a lot. In fact, here is the pitch that landed in front of him this morning. Hi, STEWART, Remember…

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Power Windows

By on January 7th, 2015 - Comment

A few years ago, while in England, I visited Canterbury Cathedral. (We were on a pilgrimage and we all told tales as we trekked southward, a doughy poet feverishly writing them all down in rhyming couplets; and as the Miller told his tale, our faces, at first just ghostly, turned a whiter shade of pale….

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3D Printed Model of the Week

By on January 2nd, 2015 - Comment

To keep tabs on what is happening in the 3D printing industry, I recently signed up for the newsletter with updates from around the industry. Just as we have come to enjoy the Super-Cool Fold of the Week from The Fold Factory, we can now enjoy the 3D Printed Model of the Week from the…

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All Accounts Are Good…

By on December 29th, 2014 - Comment

Some are just better than others. You know the accounts that I’m talking about; everyone in the plant knows who they are too. Your best accounts value the input and attention to detail you put into each project, they appreciate that you take the extra step to maintain their brand integrity and the value (the…

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Where Is My Printed Christmas Card?

By on December 27th, 2014 - 3 Comments

The number of Christmas cards I receive every year is going down, even as the number of e-cards and social media holiday greetings goes up. So it is at this time of year that the value of print vs. e-media is particularly acute. When I receive an email card, I appreciate that I was on…

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Troy Story

By on December 24th, 2014 - Comment

’Twas the night before Christmas… As the year draws to a close, it’s a time for reflecting on the past and anticipating the future. The month of January was named for Janus, the Roman god of transitions and beginnings, who is notable for having two faces, one looking to the past, the other looking to…

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When goals are REALLY goals

By on December 22nd, 2014 - Comment

In working with many companies on their strategy and their business plans, the subject of goal setting always comes up.  Whether goals should be “stretch” or “makeable” is another subject for another time.  What I have noticed is that something even more fundamental is usually missing.  It’s what I call “the two N’s”. Goals (sometimes…

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What You Need to Know About “S Curves”… No, it’s Not about Baseball

By on December 22nd, 2014 - Comment

We can all debate about what the most important goal in business should be. It’s always been my opinion that the most important goal is to “create a sustainable competitive advantage”. From that point, all things follow. The problem is that of all the goals and objectives you can identify creating a sustainable competitive advantage…

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Getting Ready for the Business Development Race

By on December 15th, 2014 - Comment

A difficult economy means that your customers are taking longer to decide if they want to spend money with your printing company. This “wait and see” game may go on for months, perhaps years. In the meantime, your business has its own objectives to meet, and bills to pay. Reducing expenses can only take an…

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Top 10 Best Practices for QR Codes

By on December 12th, 2014 - Comment

I have recently updated my brandable white paper “Best Practices for QR and Other 2D Barcodes.” From watching implementation of these codes (the good, the bad, and the ugly) over the years, this is my Top 10 list. Do you agree with it? What might you add or delete? 1. Create marketing campaigns, not QR…

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