Thankful for Innovation — Two Great Examples of Interactive Print

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This week, I came across two innovative examples of interactive technologies used in print. Both were in magazines, but the concept can certainly be applied to high-value print products like annual reports, promotional kits, and catalogs, too. The first example comes from “Allure” magazine, which worked with its creative partner, BlueSoHo, Quad/Graphics’ integrated marketing agency,… Read More »

Is Data Part of Your Company Culture?

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Recently, Oracle put out its “3 Irrefutable Data-Driven Marketing Facts.” Number one was that it starts with the company culture. While sounding overly simplistic it’s actually true. Company culture starts from the top down. If data-driven marketing isn’t fundamentally part of what drives your company, it won’t be sustainable or maximally effective. I took the… Read More »

Insights into Enterprises’ Demand Gen Efforts (Study)

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For the past three years, Annuitas has released its Enterprise B2B Demand Generation Study, which seeks to document the strategies, objectives, and goals of marketers working in enterprise organizations with revenues of $250 million and above. Here are some key takeaways for printers and MSPs serving (or looking to serve) this marketplace: Marketers continue to… Read More »

Poll Position

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We’re in the home stretch, folks—The Election That Won’t End is finally on its last legs. Pundits have referred to this year’s contest as the “Twitter election,” for better or worse, but that shouldn’t be surprising. New communications technologies—even though Twitter isn’t really all that new at this point—have always played roles in politics, and… Read More »

7 Ways to Incorporate Mobile into Your Next Event

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These days, people are rarely far from their phones, and the smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation and awareness before, during, and after the event to keep your organization in front of your… Read More »

Let’s Drink to Paper!

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Trade show season has come and gone (for some of us), and every time I travel I can’t help but notice that the most popular drink on an airplane seems to be the Bloody Mary. It’s not a drink one sees people drinking often in one’s neighborhood bar (not that I pay an awful lot of… Read More »

Direct Marketing Snapshot by Market Vertical

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What’s happening in the world of direct mail and email in the key market sectors? According to the Direct Marketing Snapshot (August 2016) from Mintel Comperemedia, things are looking very stable. But clearly, some market verticals are faring better than others. Between May 2015 – August 2016, direct mail volumes (acquisition and customer mail, excluding… Read More »