Getting Ready for the Business Development Race

By on December 15th, 2014 - Comment

A difficult economy means that your customers are taking longer to decide if they want to spend money with your printing company. This “wait and see” game may go on for months, perhaps years. In the meantime, your business has its own objectives to meet, and bills to pay. Reducing expenses can only take an…

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Top 10 Best Practices for QR Codes

By on December 12th, 2014 - Comment

I have recently updated my brandable white paper “Best Practices for QR and Other 2D Barcodes.” From watching implementation of these codes (the good, the bad, and the ugly) over the years, this is my Top 10 list. Do you agree with it? What might you add or delete? 1. Create marketing campaigns, not QR…

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4 Essential Tips to Guarantee Sales

By on December 10th, 2014 - Comment

Today’s business world is more competitive than ever, and many organizations are finding it difficult to keep producing sales. So, what can you do to change this and boost sales for 2015? You need to update your sales team’s skills to deliver what your audience wants and needs. To succeed in growing your business for…

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We Blog

By on December 10th, 2014 - Comment

It has become common these days for industry events—like major product announcements—to be “liveblogged,” or written up in more or less real time on a news site, blog, or Twitter. Apple’s splashy press events are inevitably liveblogged, and closer to our home, HP’s Blended Reality press event in October was liveblogged in a number of…

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LeadGen: Are you targeting the right people?

By on December 9th, 2014 - Comment

Lead generation is critical, not just for your clients, but for your company, as well. Just as it is with your clients, it starts with targeting not just the right companies, but the right people within them. Are you sure you’re targeting the right ones? How much does job title matter? According to an infographic…

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Your Fantasy Sales Team

By on December 8th, 2014 - Comment

With the start of a new year the common questions revolve around “what are we going to do different this year in hopes of better results?” A good place to start is by examining your sales team. Look at team members and create a depth chart, complete with all their stats. Many of you already…

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5 Reasons to Incorporate QR Codes

By on December 5th, 2014 - 3 Comments

Looking for reasons to encourage your clients to add QR Codes to their print materials? Here are five you can start with. Can you think of more? 1. It’s a smartphone world. It used to be that you couldn’t assume that consumers had smartphones, so reach for QR Codes was considered to be limited. However,…

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5 Ways Your Print Business Can Make More Money in 2015

By on December 3rd, 2014 - Comment

There is a strong market out there for printers right now, so it’s the perfect time for you to make the most of the services you’re offering. The answer to the nagging question about what print and mail providers need to do to grow their business lies within two simple words: provide solutions. That’s right!…

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Hearing the Voice of Our Best Customers

By on December 1st, 2014 - Comment

In his blog “How to Protect Market Share,” burnsattitude.wordpress.com, Kevin Burns writes the following: “A recent survey of senior executives showed 80% believed that their organizations offered a superior customer experience. When surveyed, only 8% of their customers actually agreed.” Maybe those executives are in industries that are growing rapidly, have work to spare, and only…

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To Moon! Variable-Data Printing Flies Into New Directions

By on November 26th, 2014 - Comment

Recently, I was working on a project for one of our clients, and in a marked-up Word document that came back to me was a comment that read, in part, “which came first, digital print or one-to-one marketing?” That got me thinking—which is always dangerous—and then some poking around—which is even more dangerous. Today’s notion…

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Clients Okay with Sloppy Databases? A Cautionary Tale

By on November 25th, 2014 - 5 Comments

We all know that it’s a good idea for marketers to clean, update, and de-dupe their mailing lists on a regular basis, and as their print provider, this is something you should be encouraging them to do. Yesterday, we received a piece of mail that reinforces the importance of this practice. It was addressed to…

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7 Steps to Selling Your Business

By on November 24th, 2014 - Comment

1. Determine a Realistic Price Range — If you price your business too high, you’ll scare away buyers. If you price it too low, you’ll risk selling at a bargain basement discount. Your goal is to figure out a range that’s realistic. Get a valuation done as that can be used to help market your company….

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It’s More Than Just Price: How To Position Your Service Value

By on November 21st, 2014 - Comment

At the end of the day, price is the elephant in the room. On the business front, it traditionally carries the most weight in any Leadership Team’s decision-making process. We know the budget-savvy CEO will ask herself: why pay extra for a service when it’s offered half price elsewhere? This tends to be the case…

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If Consumers Aren’t Scanning Codes, Maybe They’re in the Wrong Venue

By on November 19th, 2014 - 10 Comments

According to ExactTarget, more than one-third (34%) of smartphone owners report scanning a coupon or QR Code with a mobile device while shopping in a store. Forty-three percent have scanned a coupon or QR Code in the past six months. Of those who did, 90% found them to be useful.[1] So why do we hear…

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“Tuck-In” as Relates to M&A

By on November 17th, 2014 - 1 Comment

Presently there are two major methods in which a merger or acquisition occurs in the graphics industry. It is either strategic or a tuck-in. Today I will address the tuck-in method. A tuck-in occurs when a Buyer is seeking to merge with or acquire a company whose earnings are weak or non-existing. The Buyer is…

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