The Performance Challenge: How Would You Score?

By on October 24th, 2014 - Comment

As digital production equipment begins to equalize to a certain extent, I am increasingly seeing vendors differentiating based on tools and business development support to help them get the most out of their investments. One of the most recent tools I’ve seen as part of this trend is The Performance Challenge from Canon Production Solutions….

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The Right Data and the Right Time

By on October 21st, 2014 - 1 Comment

Fall is here and the holiday season is upon us. For many businesses, this season correlates to the most profitable quarter of the fiscal year. Every year holiday spending numbers continue to grow as buyers become more and more informed on what businesses offer. It’s no coincidence that consumer spending has increased; the proliferation of…

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Best Self-Promotion Ever

By on October 21st, 2014 - 1 Comment

I have spent a lot of time recently poring over a printer’s self-promotion campaign. It’s a calendar, but not like any calendar you might have seen. Called “Twenty13: Details Matter” from McArdle Solutions, it has multiple layers of meaning and purpose. The first layer of purpose is showing off what it’s digital presses can do….

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Know what you’re talking about: Read.

By on October 20th, 2014 - 1 Comment

If you are old enough to remember that line (in fact, the only line) in a public service television spot that ran some years ago, you are in good company. The spot featured a group of young men in a diner discussing something, and although there is no audible dialog (just background music) it is…

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Forbes’ ’50 Most Influential CMOs On Social Media’ Shows C-Suite Still Not Embracing Social

By on October 15th, 2014 - 2 Comments

Are you using social media effectively? If not, you may be missing out on an important channel for reaching your customers…but you’re definitely not alone. Many in the C-Suite still haven’t embraced social media in any meaningful way. Last month, Forbes published its ’50 Most Influential CMOs On Social Media’ list, and the results were…

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Plastic Print Pavilion Re-Raises Questions about Business Models for 3D Print

By on October 14th, 2014 - 1 Comment

In case you didn’t notice, a lot of traditional press vendors were touting their new 3D press offerings or soon-to-be offerings at the Plastic Print Pavilion at Graph Expo. So it seems like a good time to revisit the business models currently in use in the commercial printing industry. These aren’t simply ideas presented by…

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It’s Academic – Scholarly Journals are Big Business

By on October 13th, 2014 - Comment

Digital content platforms attracted financial and strategic buyers last month, as increasingly sophisticated online systems drive information to centralized providers that automate the design, hosting and distribution of content. That content may or may not be printed, and often times will be printed only on-demand as the final consumer sees fit for their needs. Academic…

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Why Are You Doing What You’re Doing?

By on October 10th, 2014 - 2 Comments

I do a lot of writing for printers’ blogs, white papers, and, increasingly, their websites. There is a trend that I’m noticing that I think is very telling. When it comes to blogs, I am starting to hear printers ask the question, “Why are we doing this? Who are we writing for? Are they reading…

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Best Practices for Getting User Buy-In for Web-to-Print

By on October 8th, 2014 - 3 Comments

I have been surprised lately by how much traction my posts on Web-to-print have been getting lately. It tells me that I’m on to something. Currently, I’m working on an article for Printing Impressions on getting user buy-in once the system is installed. In other words, printers only make money with Web-to-print if their clients’…

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A New Philosophy of Blogging

By on October 6th, 2014 - 5 Comments

The amount of articles offering advice about blogging is overwhelming because blogging or content marketing is one of the most effective ways to increase your search engine optimization (SEO) status. The theories of what is important in blogging swing back and forth like a pendulum. Lately the trends are focusing on the creation of a…

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Web-to-Print: Selling from a User’s Point of View

By on October 3rd, 2014 - 2 Comments

It seems that I’m seeing user stories about Web-to-print everywhere recently. I’ve written here about best practices, the most important of which, I have argued, is getting the user buy-in. At Graph Expo, I attended a press conference by CHILI Publisher, and one of the elements of the conference really struck me. It was the…

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Stop Marketing and Start Selling.

By on October 1st, 2014 - 1 Comment

When it comes to marketing your business, always keep in mind one simple fact: your customers want you to make their lives better. Whether in business or outside of it, your customers are looking to you to improve their life in some way. Does your marketing clearly let them know how you can do just…

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It’s Not About Feeds and Speeds Anymore: It’s What’s Behind the Press

By on September 30th, 2014 - 2 Comments

After three days at Graph Expo, attending press conferences, seminars, and lunch and learns for the show daily, I am heading home, but a mechanical issue on the plane has left us sitting on the tarmac for an undetermined amount of time. As I sit, I am playing with the question, if I were to…

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The Future of Print

By on September 29th, 2014 - 1 Comment

Everyone has an opinion about it. But we’re most interested in what the people closest to the action—owners and managers of companies that print—have to say. So last month we launched the Future of Print Survey. Early results are in. Among the key numbers: • 53.9% expect the total demand for print (all products, all…

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Web-to-Print: Just One Best Practice Worth Talking About

By on September 25th, 2014 - Comment

What are the best practices in Web-to-print? I’ve spent the last month researching, reading case studies, listening to Webinars, and doing a lot of mulling, I have finalized my list. In “State of Web-to-Print: 2015,” I have 11 of them. But I’ve decided that only one of them really matters. Have a strategic plan to…

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