5 Tidal Shifts Signally AR as Today’s Reality?

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I have gotten used to writing that AR is on the cusp of adoption, that it’s still too cost-prohibitive and complex to see widespread adoption as yet, but is that changing? Has it already? I seen more and more AR on consumer products and signage, and I’ve run across applications designed to simplify the process… Read More »

4 Trends in Print + Email Marketing

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As we continue to focus on multichannel marketing, one of the most critical trends we need to focus on is the shifts in print + email. Here are 4 trends taken from “State of Multichannel Marketing in the Printing Industry” that MSPs need to be aware of. 1. Optimization of email for mobile Mobile optimization… Read More »

5 Mobile Marketing Tips

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Whether you’re in a large business or a small retail store, mobile marketing should play an important role in your marketing plan. With nearly 64% of American adults owning a smartphone of some kind, businesses are bound to take their marketing mobile. According to an eMarketer study, only five years ago, 2.1% of all digital… Read More »

Getting Lifts with More Precise Email timing

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As email becomes a default marketing channel for so many clients, how do you max out the opportunities this offers? Timing! One of the trends we are seeing in print + email market is the adoption of mail tracking to improve the timing and coordination of channels. With growing adoption of the Intelligent Mail barcode… Read More »

Long Distance Voyager

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(Optional soundtrack to this post.) History was made last week, when a space probe the size of a piano flew by and took the first close-up photographs of the last of the “classic nine” planets of the Solar System. I am speaking of course of Pluto, and while astronomy may be fairly far afield of… Read More »

Editing Independence

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Whenever I do speaking gigs in connection with the various books I have written with Dr. Joe Webb—Disrupting the Future, This Point Forward, and The Home Office That Works!—one question I am invariably asked is, “How do you write with a coauthor?” My standard response is, “I handle the nouns and adjectives, Joe handles the… Read More »

Non-Smartphone Users Not Wanted

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When it comes to the battle of print vs. e-media, some companies just need to go through the cycle. Over the years, there have been many examples of companies (retailers, in particular) that have eliminated their catalogs or other print marketing materials to go exclusively digital. However, when sales take the inevitable dip, their print… Read More »

Can You Speak Designer?

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Today’s printers have learned to speak the language of marketers — ROI, A/B testing, channel optimization. But what about design? As workflow and multichannel marketing become increasingly automated, what separates one MSP from another? Is it the ability to manage databases better than another? Provide better metrics? Offer deeper postal discounts through co-mingling? Technology powers… Read More »

Integrated Marketing Software: A Must-Have for 2015

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No matter what type of industry, the ultimate goal is creating an organizational structure that is as efficient as possible. That’s where integrated marketing software comes in. Every print, mail, and fulfillment organization needs effective marketing that powerfully portrays their products or services, and captures their data and information in a central repository. However, with… Read More »