By Bryan Yeager on May 15th, 2012 - 2 Comments
The Web has helped level the playing field for small and medium businesses to market and compete, especially as these companies continue to shift their spend and efforts to digital marketing. While targeted, automated e-mail marketing may have been out-of-reach for SMBs five years ago, it is one of the most-used marketing tactics by companies…
By Heidi Tolliver-Walker on May 15th, 2012 - Comment
I just read a case study that reminds us that soft leads matter, too. In this instance, the case study involved an email campaign, but how often have you heard vendors talk about the value of personalized URLs for capturing “warm” leads? The lessons apply to print, too. The client was Dollar Thrifty (the chain…
By Nicole Schappert on May 14th, 2012 - Comment
In my blog on April 26th I reflected on the WTT article In-Plants: “The Times They Are A-Changin’” by Barb Pellow. In that blog I reflected primarily on the first part of the article on how the market is changing for In-Plants and how BPI can help adjust. Now I want to discuss the second…
By Heidi Tolliver-Walker on May 11th, 2012 - 9 Comments
I’ve been reading tons of industry news lately about the foundational impact of mobile on consumer and business behavior. First, EFI announced today that its PrintMe Mobile has been named winner of the 2012 Mobile Merit Award in the mobile services, enterprise products/services category. PrintMe Mobile enables direct Wi-Fi printing from iPads, iPhones and Android…
By Nancy Scott on May 10th, 2012 - Comment
Mark Rasch delivered the keynote address at the annual meeting of the Direct Marketing Association of Washington (DC). At the start of his presentation, Rasch posed a question to the audience. “A marketer’s job is to sell to customers. True or not true.” Everybody said true. Maybe it was a trick question, but Rasch surprised…
By John Foley on May 8th, 2012 - Comment
Alright, before I let you read this article, please let me state this: I recognize that many readers of the Digital Nirvana generate a lot of their business executing outbound marketing activities for their clients. And if you know me, you know that I believe in a multi-channel approach — one that incorporates traditional marketing…
By Heidi Tolliver-Walker on May 8th, 2012 - 1 Comment
This morning at drupa, Heidelberg announced its third Heidelberg ECO Printing Award, the only international environmental award for sustainable printing in the sheetfed offset sector. The award focuses on the usual — sustainable use of resources and energy, climate protection, and environmentally aware management practices — all of which are really, really important. Awesome. However,…
By Heidi Tolliver-Walker on May 4th, 2012 - 3 Comments
On Tuesday, I posted about a very funny (but appropriate) response I recently saw to a question about the use SnapTags over QR Codes. (In case you missed it, you can see the post here.) But funny and thought-provoking comments aside, the issue itself still stands—which is better and why? With the rise in number…
By Heidi Tolliver-Walker on May 1st, 2012 - Comment
I was just reading a discussion on LinkedIn about SnapTags versus QR Codes and which format was better and why. As many of us do, one of the participants took the first available opportunity to throw in a little bit of self-promotion. There was a brief comment — just enough to lay claim to actually…
By Nicole Schappert on April 30th, 2012 - Comment
This just in – RR Donnelley’s Annual report is a funky fold, not your standard bound booklet! This weeks fold features an Asymmetrical Broadside Booklet Fold submitted by RR Donnelley. This broadside booklet fold gives you the feel of a bound book but opens up to reveal a variety of panels. Watch the video below…
By Heidi Tolliver-Walker on April 27th, 2012 - Comment
Increasingly, marketers are gathering more data. But do they know what to do with it once they have it? According to a research study by the Aberdeen Group last year (and now being offered a free download by Adobe), best in class marketing organizations are gathering loads of data through techniques like website visitor tracking;…
By Richard Losch on April 26th, 2012 - Comment
How does a company’s internal business communication organization, often referred to as “In-Plants”, go about adjusting to “today’s new reality?” Reading In-Plants: “The Times They Are A-Changin’” by Barb Pellow in the April 12th “What They Think?” caused me to reflect. The article did a great job defining the market dynamics that internal business communication…
By Heidi Tolliver-Walker on April 24th, 2012 - 1 Comment
I just read that Facebook is set to score one-fifth of the mobile ad market by 2017. That reminded me of an email I got from my father this morning. On my mother’s Facebook page, there is some kind of pop-up with my name, an image of a woman reclining and staring off into space,…
By John Foley on April 24th, 2012 - Comment
The whole point of inbound marketing is lead generation. You are taking website visitors and hoping that they lead to eventual sales. But you can’t take gigantic steps to get there. You need to take one step at a time in order to lay the proper groundwork. Here are a few points when it comes…
By Nicole Schappert on April 23rd, 2012 - Comment
Books… From Analog to Digital InfoTrends recently completed its 2010–2015U.S. Digital Production Printing Application Forecast. Print is driven by applications, and digital production printing is no exception. Demand for specific applications changes over time for a number of different reasons, including growth in usage, electronic replacement, and shorter runs. This study explored 28 specific application…
