Places You Should Never Put QR Codes

By on August 29th, 2014 - 3 Comments

“I love the idea of QR Codes, except their implementation is terrible.” This is the assessment of Scott Stratten, super-geek, keynote speaker, and author whose hilariously funny discussions of technology and marketing were brought to my attention by Chuck Gehman, who posted a link to one of his videos in the comments section (thanks, Chuck!)….

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Revamp Your Sales Model

By on August 28th, 2014 - Comment

Your business ebbs and flows. Good months followed by an ‘OK’ or a not so good month. How do these results compare to your plan, what’s working and where is either the plan or the execution falling short. We could be talking about a few of your reps or the entire business. Too often the…

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Thoughts on QR Codes Designers Need to Hear

By on August 26th, 2014 - 10 Comments

I recently posted a response to a discussion that is raging in one of the LinkedIn graphic designer discussion groups about QR Codes. I might more accurately describe it as a bash session. There were a handful of posts in support of QR Codes, but most of those were mine. Designers were railing against QR…

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Great QR Code Use for the Haters

By on August 23rd, 2014 - 9 Comments

I have been participating in a LinkedIn discussion for designers in which the QR Code haters are out in force. The consensus was that QR Codes are dead because they are ugly, there are more innovative technologies out there, and designers don’t like them. If you ask me, that’s the wrong way to look at…

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Rate and Pace Will Win the Race

By on August 21st, 2014 - Comment

By now, the failed experiment of Ron Johnson as CEO of major retailer JC Penney has been well chronicled.  Until the April 7 issue of Fortune magazine, however, much of the detail about what happened had not been made quite so public.  What was revealed in the article, titled, “How to Fail in Business While…

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It’s More Than Just Price: Webinar Review On How To Position Your Service Value

By on August 20th, 2014 - Comment

At the end of the day, price is the elephant in the room. On the business front, it traditionally carries the most weight in any Leadership Team’s decision-making process. We know the budget-savvy CEO will ask herself: why pay extra for a service when it’s offered half price elsewhere? This tends to be the case…

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Which Is at Fault? Lack of Education? Or Lack of Willingness?

By on August 20th, 2014 - 5 Comments

Why aren’t we seeing more 1:1 printing in the marketplace? Why isn’t “everyone doing it”? Is it because there is a lack of marketer education? Or is it a lack of willingness to do what it takes to make 1:1 printing work (i.e. willingness to continue to do things “the way we’ve always done” because…

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Just Call Me Poi . . . or Not

By on August 19th, 2014 - Comment

It’s happened again. A title has been converted into a name in data oblivion and sent as part of a personalized mailing. This example is taken from a business mailing to my home addressed to “Poi LLC.” The assumption is that “Poi” stands for Person of Interest, converted into sentence case the same way my…

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10 Features Your CRM Needs to Have

By on August 18th, 2014 - Comment

Would it make running your business easier if you had access to all the data you needed about each customer at the touch of a button? That’s the magic of a CRM, or Customer Relationship Management system. A good CRM system does much more than store all the data you need. With the right CRM…

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More Cool Stuff to Do with Print

By on August 15th, 2014 - 1 Comment

Here’s another great use of print to do something digital technologies cannot do. The product is called SwivelCard (view TechCrunch video), and while it’s not available commercially yet, it’s been  promoted by TechCrunch and is currently using crowdsourcing to improve back-end software to be more user-friendly. The card uses a combination of patented, digitally printed…

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Will Your Google Analytics Dashboard Shock You?

By on August 14th, 2014 - 1 Comment

These days, all the buzz is about content marketing. Whether you’re a commercial printer, digital printer, or a marketing firm, gaining new customers is about drawing people in rather than pushing your information out. When customers are ready, they will find you. Effective content marketing requires more than just having good content on your website…

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It’s About TIME

By on August 14th, 2014 - Comment

The newest old company, Time Inc., was very busy in June. The venerable publisher of magazines, including household names such as Time, Fortune, People, and Sports Illustrated, was spun off from Time Warner, separating the aging print-centric parent from its progeny’s profitable entertainment and programming businesses. As its retirement gift, the new Time Inc. has been saddled…

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Car Dealership Almost Gets 1:1 Printing Right: Part 2

By on August 12th, 2014 - 1 Comment

A few days ago, I posted about my local car dealership and how, while they must be commended for regularly using their knowledge of my relationship with the dealership, along with their knowledge of the make and model of my SUV, they keep falling short of what they could be doing. I want to add…

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Car Dealership Almost Gets 1:1 Right

By on August 9th, 2014 - 9 Comments

One of the only places from which I get personalized direct mail is the auto dealership that occasionally services our SUV. I received another personalized piece this past week, and while I think they continue to do a better-than-static job of things, I continue to see omissions that could make the difference between us buying…

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USPS Promotes Emerging Mobile Technology

By on August 7th, 2014 - Comment

The United States Postal Service is running an Emerging Technology promotion for business mailers who incorporate Near Field Communication or Augmented Reality into their direct mail (Standard Mail letters and flats. Nonprofit Standard Mail letters and flats). The promotion is part of a USPS effort to promote the “best practices for integrating direct mail with…

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