State of 1:1 Printing 2014

By on July 29th, 2014 - 1 Comment

If I had to summarize the state of 1:1 printing for 2014, what would it be? This morning, I released the 2014 update to my state of 1:1 printing report. As I sit back and think about what really sticks out to me based on the case studies, the interviews, and the data I have…

Continue Reading...

The Inkjet Evaluation: A Comprehensive Overview from InfoTrends

By on July 28th, 2014 - 2 Comments

To no surprise, most players within the print production industry are turning heads towards the acquisition or utilization of digital inkjet technology. Until recently, print enterprises relied mainly on offset technology; however, the print pattern continues to shift towards high speed inkjet systems that produce high volumes in transaction, direct mail, and books. Why the…

Continue Reading...

Spelling DOES Matter! University of Texas Misspells Its Own Name on Player Bios

By on July 26th, 2014 - Comment

I have recently been reminded of the printer I ran across who has a full-time proofreader on staff who reads every document it prints. As a political mailing specialist, you can imagine how much egg it has kept off its clients’ faces over the years. I’m not saying that everyone should hire a proofreader, but…

Continue Reading...

Survey: 23% of Retailers See 11% Cumulative Lift Using Personalization

By on July 23rd, 2014 - Comment

If you want to know how your customers and prospects expect to be marketed to (what they set as their norms), look at retailing. To this end, the study “Personalization Comes of Age: 2014 Retailing and Consumer Insights” from the e-tailing group, is very enlightening. According to the study, the top seven things on marketers’…

Continue Reading...

How to Utilize NFC for Print Marketing

By on July 23rd, 2014 - Comment

Near field communication, or more commonly referred to as NFC, is a current and fast-growing technology that can be extremely beneficial for marketing and in particular, print campaigns. Are you looking for new ways to make your print materials more engaging? NFC poses a great opportunity for you. Watch the video below to learn all…

Continue Reading...

What’s Missing from Your Omni-Channel Marketing Strategy?”

By on July 22nd, 2014 - Comment

Canon Solutions America will host an “Ask the Experts Roundtable” entitled “What’s Missing from Your Omni-Channel Marketing Strategy” on Oct 27th at 12:30 PM at the Direct Marketing Association Conference being held in San Diego, CA. The roundtable Group Leaders will be Elizabeth Gooding, President, Gooding Communications Group, and Sheri Jammallo, Corporate Enterprise Segment Marketing…

Continue Reading...

Survey: Data Collection on the Rise

By on July 18th, 2014 - Comment

Don’t let your customers fool you — they may have more data than you think. According to polling conducted by Digiday and Neustar in June 2014, 76% of U.S. digital media and marketing professionals are collecting data on current and potential customers and 77% have increased their data collection over the past year. The number…

Continue Reading...

More Out-of-the-Box Thinking with Print

By on July 16th, 2014 - 2 Comments

I continue to ruminate about a comment made by a designer during an interview several months ago. He talked about a certain promotional piece being particularly effective because the channel itself — print, and the way that particular piece unfolded — actually became part of the message. As each complex fold was lifted, it revealed…

Continue Reading...

Are You Printing Fewer Spot Colors Lately?

By on July 14th, 2014 - 5 Comments

As I have poked around the industry, gathering comments and insights regarding print quality from print buyers and designers based on the What They Think / Unisource “Digital Print Survey,” I received an interesting comment in a LinkedIn print buyer’s group. The issue of spot colors in digital print isn’t as important as it used…

Continue Reading...

3D Adoption and the National Retail Print Shops

By on July 9th, 2014 - 2 Comments

3D printing is a topic I’ve written a lot about lately, and the commercial printing industry is still trying to figure out how it fits — or if it fits — into the mix. I’ve written a number of posts on 3D printing over the past several months, so I won’t repeat my comments here…

Continue Reading...

5 Tips for Motivating Your Sales Team to Learn New Skills

By on July 9th, 2014 - Comment

Having to learn a new way of doing things can be stressful. If your sales team is stuck in a rut of outdated selling techniques, try these tips to encourage them to update their skills. Make the Benefits Clear Involve the Team in Choosing Training Methods Set Clear Goals To see these tips further explained,…

Continue Reading...

How Do You Handle Gut-Driven Marketers?

By on July 6th, 2014 - 1 Comment

According to a new study from The Economist Intelligence Unit, sponsored by Applied Predictive Technologies (APT), senior managers and executives are most likely to say their marketing decisions are driven by data, but when it comes right down to it, they are more likely to trust their own intuition. When asked to characterize their individual decision-making style,…

Continue Reading...

Is Now a Good Time to Target Ad Agencies?

By on July 1st, 2014 - Comment

A recent survey of advertising agencies, conducted by STRATA, finds that ad agencies are bullish on growth in their businesses. If you’ve been thinking about taking your digital output expertise into this area of the marketplace, now might be a good time to do it. Here are some encouraging numbers from the survey: 62% of…

Continue Reading...

Innovation Ennui: Hidebound by History. Is Print’s Prudence proof of Paralysis?

By on June 30th, 2014 - 1 Comment

Many years ago, when I was president of one of the first quick printing franchisor companies, a wise-man counseled me with this pearl — smart franchise companies know that almost allgood marketing ideas do not occur at franchise HQ, instead they happen on the front lines — in the franchised locations, as the result of…

Continue Reading...

How Do We Fix the “Lack of Designer Training” Issue?

By on June 27th, 2014 - 6 Comments

I’ve been blogging a lot lately about misperceptions by designers and marketers about the capabilities of digital presses or how to optimize a file for output on a digital (as opposed to offset) press. Some may have no understanding of the differences between digital and offset because they’ve never had production training. For others, their…

Continue Reading...