The Magic is “IN” the PRINT (pssst, what’s that mean?)

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Observation – when the Harvard Business Review and Advertising Weekly are both talking about the potential of Augmented Reality to drive sales for marketers, we printing passion-istas may want to pay attention. From Ana Javornik, writing in HBR on 18 April 2016: “Basically, if the AR experience is just a one-off episode, which was true… Read More »

Must Have Data for Multichannel Marketing

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If you are doing multichannel marketing and haven’t seen Neilsen’s new report “Comparable Metrics: Q4 2015,” just released yesterday, then you need to download a copy. The report includes a wide variety of digital media, including TV, radio, TV connected devices, and PCs. But what strikes me most in this report is the data on… Read More »

QR Codes: Do This, Not That!

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When do I see QR Codes more and more these days? On plants, flowers, and seeds. It’s a perfect use for QR Codes, and if you’re printing packaging or collateral for suppliers of gardening products and they are not currently using QR Codes, perhaps it’s something you should suggest. HOWEVER, these QR Codes have to… Read More »

Fan Club

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I confess that I am not a big fan of emoji, so my first thought when I read that the Oxford English Dictionary’s 2015 Word of the Year was an emoji symbol was, “Civilization continues its downward spiral.” The actual “Word” of the Year that wasn’t actually a word was “Face with Tears of Joy,”… Read More »

Know Your Timing!

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There are lots of reasons to get involved with your clients’ campaign in the planning stages rather than waiting for them to hand off a print-ready PDF at the end of the process, and here’s one of them. Left to their own devices, their timing can be terrible. When the client is having a weekend… Read More »

Insights from Print-Newbie Designers

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Recently, I ran across an online article on how designers can avoid newbie mistakes when designing for print. With fewer design schools offering a good print education these days, I was intrigued. Not by the article itself necessarily, but by the comments (all 61 of them!) and how many designers admitted to making these fundamental… Read More »

Media Usage Survey: Print Stays Strong

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Every year, Target Marketing surveys its readership to find out what media they are using and where they are spending their marketing dollars. Here is a look at five takeaways specifically as they affect multichannel and print. 1. Digital media continues to grow. As we would expect, digital media show the highest levels of growth… Read More »

Digital – it’s the data, dummkopf!

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“Only 2% of the 50 trillion pages printed today are done digitally.” Will the number of ‘pages’ being printed continue to explode, no matter what printing process is used?  Probably.  But the places that printing is being printed, may not be at the local print shoppe. Print consumption is platform agnostic nowadays, and importantly, ’print’… Read More »