Do you have a “resistance to change” problem?

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We keep hearing that printers aren’t in the printing business anymore, and the evidence of non-print-centric thinking is all around us. But it’s one thing to know that you have to embrace change. It’s another to actually do it. In its 2015 State of the Industry report, Epicomm asked printers what they need to do… Read More »

Data-Driven Marketing: Where Are We Now?

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When we look around, it feels as if there is more personalization occurring in marketing today. We hear more about it. We see it more in our inboxes and mailboxes. But what’s really happening on the ground? According to Forbes Insight’s new report: “Data-Driven and Customer-Centric: Marketers Turning Insights into Impact,” based on a survey… Read More »

Channel Preference Lesson from Super Shoes

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I have been reading about Super Shoes’ new approach to its new, more personalized direct mail campaigns. I must say, I love what they are doing. There is a lot going on there, but here I want to point to the issue of channel preference. When we think about successful direct mail, we think about… Read More »

10 Ways to Get Creative with Content Marketing

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Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image rich content when there’s so much going on is no… Read More »

To Dye For

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For a while at my gym, we used to have “Tie-Dye Fridays,” where in our small group workouts we would all sport some kind of tie-dyed apparel. My own attire was a tie-dyed shirt that had screen-printed on it a stylized version of the “prism” cover of Pink Floyd’s Dark Side of the Moon. Spinning… Read More »

Because It’s There

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As I have on many occasions, over the holiday hiatus I was binge-watching the British quiz show Q.I. (Quite Interesting)—Stephen Fry (although, as of next series, Sandy Toksvig) hosts four British comedians who answer extremely obscure questions, make jokes (often bawdy), and offer their own “quite interesting” factual tidbits. My favorite question from the “E” series… Read More »

3 Surprising Stats About Print Buyers

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In the study “The New Print Buyers: Who They Are, What They Want and What You Should Do,” released by industry experts and consultants Margie Dana and John Zarwan, there are some surprising stats about print buyers. Dana shared the highlights in a webinar on November 5. Here are three that got my attention: Only… Read More »

Digital Book Printing Conference Highlights

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Did you miss the Digital Book Printing Conference back in October? The “In Case You Missed It” webinar is now available on demand. Here are some highlights. According to Marco Boer, VP IT Strategies, who gave the keynote for the conference, as the total number of printed books declines, languishing inventories are becoming a greater… Read More »