E-Tailing Personalization Survey Sheds Light on Print

By on July 23rd, 2014 - Comment

If you want to know how your customers and prospects expect to be marketed to (what they set as their norms), look at retailing. To this end, the study “Personalization Comes of Age: 2014 Retailing and Consumer Insights” from the e-tailing group, is very enlightening. According to the study, the top seven things on marketers’…

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How to Utilize NFC for Print Marketing

By on July 23rd, 2014 - Comment

Near field communication, or more commonly referred to as NFC, is a current and fast-growing technology that can be extremely beneficial for marketing and in particular, print campaigns. Are you looking for new ways to make your print materials more engaging? NFC poses a great opportunity for you. Watch the video below to learn all…

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What’s Missing from Your Omni-Channel Marketing Strategy?”

By on July 22nd, 2014 - Comment

Canon Solutions America will host an “Ask the Experts Roundtable” entitled “What’s Missing from Your Omni-Channel Marketing Strategy” on Oct 27th at 12:30 PM at the Direct Marketing Association Conference being held in San Diego, CA. The roundtable Group Leaders will be Elizabeth Gooding, President, Gooding Communications Group, and Sheri Jammallo, Corporate Enterprise Segment Marketing…

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Survey: Data Collection on the Rise

By on July 18th, 2014 - Comment

Don’t let your customers fool you — they may have more data than you think. According to polling conducted by Digiday and Neustar in June 2014, 76% of U.S. digital media and marketing professionals are collecting data on current and potential customers and 77% have increased their data collection over the past year. The number…

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More Out-of-the-Box Thinking with Print

By on July 16th, 2014 - 2 Comments

I continue to ruminate about a comment made by a designer during an interview several months ago. He talked about a certain promotional piece being particularly effective because the channel itself — print, and the way that particular piece unfolded — actually became part of the message. As each complex fold was lifted, it revealed…

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Are You Printing Fewer Spot Colors Lately?

By on July 14th, 2014 - 5 Comments

As I have poked around the industry, gathering comments and insights regarding print quality from print buyers and designers based on the What They Think / Unisource “Digital Print Survey,” I received an interesting comment in a LinkedIn print buyer’s group. The issue of spot colors in digital print isn’t as important as it used…

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3D Adoption and the National Retail Print Shops

By on July 9th, 2014 - 2 Comments

3D printing is a topic I’ve written a lot about lately, and the commercial printing industry is still trying to figure out how it fits — or if it fits — into the mix. I’ve written a number of posts on 3D printing over the past several months, so I won’t repeat my comments here…

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5 Tips for Motivating Your Sales Team to Learn New Skills

By on July 9th, 2014 - Comment

Having to learn a new way of doing things can be stressful. If your sales team is stuck in a rut of outdated selling techniques, try these tips to encourage them to update their skills. Make the Benefits Clear Involve the Team in Choosing Training Methods Set Clear Goals To see these tips further explained,…

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How Do You Handle Gut-Driven Marketers?

By on July 6th, 2014 - 1 Comment

According to a new study from The Economist Intelligence Unit, sponsored by Applied Predictive Technologies (APT), senior managers and executives are most likely to say their marketing decisions are driven by data, but when it comes right down to it, they are more likely to trust their own intuition. When asked to characterize their individual decision-making style,…

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Is Now a Good Time to Target Ad Agencies?

By on July 1st, 2014 - Comment

A recent survey of advertising agencies, conducted by STRATA, finds that ad agencies are bullish on growth in their businesses. If you’ve been thinking about taking your digital output expertise into this area of the marketplace, now might be a good time to do it. Here are some encouraging numbers from the survey: 62% of…

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Innovation Ennui: Hidebound by History. Is Print’s Prudence proof of Paralysis?

By on June 30th, 2014 - 1 Comment

Many years ago, when I was president of one of the first quick printing franchisor companies, a wise-man counseled me with this pearl — smart franchise companies know that almost allgood marketing ideas do not occur at franchise HQ, instead they happen on the front lines — in the franchised locations, as the result of…

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How Do We Fix the “Lack of Designer Training” Issue?

By on June 27th, 2014 - 6 Comments

I’ve been blogging a lot lately about misperceptions by designers and marketers about the capabilities of digital presses or how to optimize a file for output on a digital (as opposed to offset) press. Some may have no understanding of the differences between digital and offset because they’ve never had production training. For others, their…

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5 Tips for Handling Social Media Complaints

By on June 25th, 2014 - 2 Comments

Social media provides your business with a flexible way to get in touch with your customers and build a loyal relationship. But what happens when it provides customers with a public means to complain about your business? Follow these five steps to navigate complaints as painlessly as possible: Monitor your social media channels. If a…

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USPS Webinar on Saving $ on Mailing Costs – Today 1 PM

By on June 24th, 2014 - 1 Comment

We all know that bad mailing addresses are costing marketers money — and a lot of it. Bad addresses can also frustrate and alienate customers. But how do you fix it? The USPS is offering a seminar today at 1 PM to provide some answers. The seminar is designed to help participants: Understand how customers…

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Blogito Ergo Sum

By on June 23rd, 2014 - 2 Comments

This week, Margie Dana’s Print Tip explains “why a printer’s blog is the first thing I look for.” She says: A blog lets you share interesting insights about your company as well as establish your true colors. It’s not about equipment or how old your firm is. It’s about business-related information and opinions. It’s (hopefully)…

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