You Might Be Sick of QR Codes, But Are Your Customers?

By on October 31st, 2014 - Comment

Several times this week, I have heard people comment that QR Codes are so yesterday. They are old, outdated technology and nobody wants to hear about them anymore. That’s funny, because I’ve seen QR Codes on several new places in the last few weeks. Back of one of our Christmas catalogs. My USPS receipt. Poster…

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Eye Books

By on October 30th, 2014 - Comment

Herein a long tale of history, technology, and media change. Several years ago, one of the community arts organizations I am involved with—the Saratoga Film Forum, an art house movie theater in downtown Saratoga Springs, N.Y.—had on its programming committee a serious film buff. He was, essentially, a veritable walking (or sitting, as the case…

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5 Common Landing Page Mistakes and How to Fix Them

By on October 29th, 2014 - 2 Comments

Ideally, your landing pages have the ability to act as one of your strongest marketing and sales tools for your business. The best part about them is that once they are created, they begin the sales process for you. By creating a simple landing page,  you have generated more contacts and potentially more sales leads…

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Combating “Unsubscribes” with Direct Mail

By on October 28th, 2014 - 2 Comments

I just read a fantastic case study from Data Services Inc. that reinforces the value of direct mail in a world going increasingly electronic. Direct mail goes (and succeeds) in places email cannot. That includes the world of unsubscribes. Belgium-based Outlet-Avenue, an online overstock retailer targeting younger, fashion-conscious consumers, was finding that it was losing…

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Find Your Champion

By on October 27th, 2014 - Comment

You know, it really only takes one. Look through the different departments within your business; it may be a customer service rep or a lead operator in the plant. It could be that seasoned sales rep that has found a new gear and is full of optimism, ideas and client success. If you still haven’t…

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The Performance Challenge: How Would You Score?

By on October 24th, 2014 - Comment

As digital production equipment begins to equalize to a certain extent, I am increasingly seeing vendors differentiating based on tools and business development support to help them get the most out of their investments. One of the most recent tools I’ve seen as part of this trend is The Performance Challenge from Canon Solutions America….

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The Right Data and the Right Time

By on October 21st, 2014 - 1 Comment

Fall is here and the holiday season is upon us. For many businesses, this season correlates to the most profitable quarter of the fiscal year. Every year holiday spending numbers continue to grow as buyers become more and more informed on what businesses offer. It’s no coincidence that consumer spending has increased; the proliferation of…

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Best Self-Promotion Ever

By on October 21st, 2014 - 1 Comment

I have spent a lot of time recently poring over a printer’s self-promotion campaign. It’s a calendar, but not like any calendar you might have seen. Called “Twenty13: Details Matter” from McArdle Solutions, it has multiple layers of meaning and purpose. The first layer of purpose is showing off what it’s digital presses can do….

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Know what you’re talking about: Read.

By on October 20th, 2014 - 1 Comment

If you are old enough to remember that line (in fact, the only line) in a public service television spot that ran some years ago, you are in good company. The spot featured a group of young men in a diner discussing something, and although there is no audible dialog (just background music) it is…

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Forbes’ ’50 Most Influential CMOs On Social Media’ Shows C-Suite Still Not Embracing Social

By on October 15th, 2014 - 2 Comments

Are you using social media effectively? If not, you may be missing out on an important channel for reaching your customers…but you’re definitely not alone. Many in the C-Suite still haven’t embraced social media in any meaningful way. Last month, Forbes published its ’50 Most Influential CMOs On Social Media’ list, and the results were…

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Plastic Print Pavilion Re-Raises Questions about Business Models for 3D Print

By on October 14th, 2014 - 1 Comment

In case you didn’t notice, a lot of traditional press vendors were touting their new 3D press offerings or soon-to-be offerings at the Plastic Print Pavilion at Graph Expo. So it seems like a good time to revisit the business models currently in use in the commercial printing industry. These aren’t simply ideas presented by…

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It’s Academic – Scholarly Journals are Big Business

By on October 13th, 2014 - Comment

Digital content platforms attracted financial and strategic buyers last month, as increasingly sophisticated online systems drive information to centralized providers that automate the design, hosting and distribution of content. That content may or may not be printed, and often times will be printed only on-demand as the final consumer sees fit for their needs. Academic…

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Why Are You Doing What You’re Doing?

By on October 10th, 2014 - 2 Comments

I do a lot of writing for printers’ blogs, white papers, and, increasingly, their websites. There is a trend that I’m noticing that I think is very telling. When it comes to blogs, I am starting to hear printers ask the question, “Why are we doing this? Who are we writing for? Are they reading…

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Best Practices for Getting User Buy-In for Web-to-Print

By on October 8th, 2014 - 3 Comments

I have been surprised lately by how much traction my posts on Web-to-print have been getting lately. It tells me that I’m on to something. Currently, I’m working on an article for Printing Impressions on getting user buy-in once the system is installed. In other words, printers only make money with Web-to-print if their clients’…

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A New Philosophy of Blogging

By on October 6th, 2014 - 5 Comments

The amount of articles offering advice about blogging is overwhelming because blogging or content marketing is one of the most effective ways to increase your search engine optimization (SEO) status. The theories of what is important in blogging swing back and forth like a pendulum. Lately the trends are focusing on the creation of a…

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