The “Print is Dead” Objection

By on September 15th, 2014 - Comment

If you Google the question, “What percentage of email is SPAM?” the answers range from a minimum of 88% to a high water mark of 94%. That is incredible when you think about it. I don’t have a grasp on the number of emails that I receive, but I know that when I come in…

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Friday Fun — Would You ‘Just Print It”?

By on September 12th, 2014 - Comment

Every now and then, you get a piece of direct mail that makes you go, “Did they really do that?” Here is a piece my husband received in the mail yesterday. It’s an invitation to attend a seminar on infrared technology. But from the inappropriate use of silly, cartoon characters to promote a serious topic…

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Feeling Like An Underdog? It Might Be A Good Thing!

By on September 12th, 2014 - 1 Comment

It’s easy to understand why so many feel like underdogs in our industry. Challenges seem to exist wherever we look. We often feel like David getting ready to take on Goliath. Well, take heart because Malcolm Gladwell is providing us “underdogs” with reasons to think differently in his most recent book, David and Goliath – Underdogs,…

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Looking for Fun “Love Print” videos to share with clients?

By on September 9th, 2014 - Comment

I love it when I run across fun examples, videos, and promotional items that show the unique value of print. Here’s another one that has been circulating lately, and it’s a particularly great one. [Heidi’s note: Somehow, I got the wrong link below, so if you had trouble viewing this campaign earlier today, try again….

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3D Education in High Schools = Printers Should Take Notice

By on September 5th, 2014 - Comment

Last night, I was struck by a conversation between my 10-year-old daughter and her best friend. It was about “Tech Ed,” or technology education, in her middle school. The area her friend (who is 11 years old) is most excited about? Learning to create and print 3D objects on her school’s Makerbot. Both of the…

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Rise in Omni-Channel Shopping- What Printers Need to Do?

By on September 3rd, 2014 - Comment

Printers are used to thinking of themselves as (at least in times gone by) as craft-based manufacturers. The rise of the information age coupled with mobile commerce has meant that printers are quickly moving to embrace web-to-print and e-commerce. Printers should also consider a team, perhaps a wholly separate team, thinking like retailers. So read…

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Got Mail? How to Boost Your Mailing Revenue

By on September 3rd, 2014 - Comment

As a mailing house, you provide at time-saving service for your clients that makes their business run that much more smoothly. But, no business should rest on its laurels, so it’s always a good idea to turn your thoughts to what you can do to make your business that much more successful and see some…

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Places You Should Never Put QR Codes

By on August 29th, 2014 - 5 Comments

“I love the idea of QR Codes, except their implementation is terrible.” This is the assessment of Scott Stratten, super-geek, keynote speaker, and author whose hilariously funny discussions of technology and marketing were brought to my attention by Chuck Gehman, who posted a link to one of his videos in the comments section (thanks, Chuck!)….

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Revamp Your Sales Model

By on August 28th, 2014 - Comment

Your business ebbs and flows. Good months followed by an ‘OK’ or a not so good month. How do these results compare to your plan, what’s working and where is either the plan or the execution falling short. We could be talking about a few of your reps or the entire business. Too often the…

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Thoughts on QR Codes Designers Need to Hear

By on August 26th, 2014 - 11 Comments

I recently posted a response to a discussion that is raging in one of the LinkedIn graphic designer discussion groups about QR Codes. I might more accurately describe it as a bash session. There were a handful of posts in support of QR Codes, but most of those were mine. Designers were railing against QR…

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Great QR Code Use for the Haters

By on August 23rd, 2014 - 9 Comments

I have been participating in a LinkedIn discussion for designers in which the QR Code haters are out in force. The consensus was that QR Codes are dead because they are ugly, there are more innovative technologies out there, and designers don’t like them. If you ask me, that’s the wrong way to look at…

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Rate and Pace Will Win the Race

By on August 21st, 2014 - Comment

By now, the failed experiment of Ron Johnson as CEO of major retailer JC Penney has been well chronicled.  Until the April 7 issue of Fortune magazine, however, much of the detail about what happened had not been made quite so public.  What was revealed in the article, titled, “How to Fail in Business While…

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It’s More Than Just Price: Webinar Review On How To Position Your Service Value

By on August 20th, 2014 - Comment

At the end of the day, price is the elephant in the room. On the business front, it traditionally carries the most weight in any Leadership Team’s decision-making process. We know the budget-savvy CEO will ask herself: why pay extra for a service when it’s offered half price elsewhere? This tends to be the case…

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Which Is at Fault? Lack of Education? Or Lack of Willingness?

By on August 20th, 2014 - 5 Comments

Why aren’t we seeing more 1:1 printing in the marketplace? Why isn’t “everyone doing it”? Is it because there is a lack of marketer education? Or is it a lack of willingness to do what it takes to make 1:1 printing work (i.e. willingness to continue to do things “the way we’ve always done” because…

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Just Call Me Poi . . . or Not

By on August 19th, 2014 - Comment

It’s happened again. A title has been converted into a name in data oblivion and sent as part of a personalized mailing. This example is taken from a business mailing to my home addressed to “Poi LLC.” The assumption is that “Poi” stands for Person of Interest, converted into sentence case the same way my…

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