The Things from Inner Space

By on July 31st, 2014 - Comment

Nebula- and Hugo-winning science-fiction author Robert J. Sawyer is perhaps best known by non-sci-fi fans as the author of FlashForward, a pretty good novel that was made into a pretty bad TV series back in 2009 (premise: everyone on Earth blacks out for two minutes and seventeen seconds and has a vision of the future). A few…

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Hearing the Voice of Our Best Customers

By on July 31st, 2014 - Comment

In his blog “How to Protect Market Share,” burnsattitude.wordpress.com, Kevin Burns writes the following: “A recent survey of senior executives showed 80% believed that their organizations offered a superior customer experience. When surveyed, only 8% of their customers actually agreed.” Maybe those executives are in industries that are growing rapidly, have work to spare, and only…

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State of 1:1 Printing 2014

By on July 29th, 2014 - 2 Comments

If I had to summarize the state of 1:1 printing for 2014, what would it be? This morning, I released the 2014 update to my state of 1:1 printing report. As I sit back and think about what really sticks out to me based on the case studies, the interviews, and the data I have…

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The Inkjet Evaluation: A Comprehensive Overview from InfoTrends

By on July 28th, 2014 - 2 Comments

To no surprise, most players within the print production industry are turning heads towards the acquisition or utilization of digital inkjet technology. Until recently, print enterprises relied mainly on offset technology; however, the print pattern continues to shift towards high speed inkjet systems that produce high volumes in transaction, direct mail, and books. Why the…

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Spelling DOES Matter! University of Texas Misspells Its Own Name on Player Bios

By on July 26th, 2014 - Comment

I have recently been reminded of the printer I ran across who has a full-time proofreader on staff who reads every document it prints. As a political mailing specialist, you can imagine how much egg it has kept off its clients’ faces over the years. I’m not saying that everyone should hire a proofreader, but…

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Survey: 23% of Retailers See 11% Cumulative Lift Using Personalization

By on July 23rd, 2014 - Comment

If you want to know how your customers and prospects expect to be marketed to (what they set as their norms), look at retailing. To this end, the study “Personalization Comes of Age: 2014 Retailing and Consumer Insights” from the e-tailing group, is very enlightening. According to the study, the top seven things on marketers’…

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How to Utilize NFC for Print Marketing

By on July 23rd, 2014 - Comment

Near field communication, or more commonly referred to as NFC, is a current and fast-growing technology that can be extremely beneficial for marketing and in particular, print campaigns. Are you looking for new ways to make your print materials more engaging? NFC poses a great opportunity for you. Watch the video below to learn all…

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What’s Missing from Your Omni-Channel Marketing Strategy?”

By on July 22nd, 2014 - Comment

Canon Solutions America will host an “Ask the Experts Roundtable” entitled “What’s Missing from Your Omni-Channel Marketing Strategy” on Oct 27th at 12:30 PM at the Direct Marketing Association Conference being held in San Diego, CA. The roundtable Group Leaders will be Elizabeth Gooding, President, Gooding Communications Group, and Sheri Jammallo, Corporate Enterprise Segment Marketing…

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Survey: Data Collection on the Rise

By on July 18th, 2014 - Comment

Don’t let your customers fool you — they may have more data than you think. According to polling conducted by Digiday and Neustar in June 2014, 76% of U.S. digital media and marketing professionals are collecting data on current and potential customers and 77% have increased their data collection over the past year. The number…

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More Out-of-the-Box Thinking with Print

By on July 16th, 2014 - 2 Comments

I continue to ruminate about a comment made by a designer during an interview several months ago. He talked about a certain promotional piece being particularly effective because the channel itself — print, and the way that particular piece unfolded — actually became part of the message. As each complex fold was lifted, it revealed…

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Are You Printing Fewer Spot Colors Lately?

By on July 14th, 2014 - 5 Comments

As I have poked around the industry, gathering comments and insights regarding print quality from print buyers and designers based on the What They Think / Unisource “Digital Print Survey,” I received an interesting comment in a LinkedIn print buyer’s group. The issue of spot colors in digital print isn’t as important as it used…

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3D Adoption and the National Retail Print Shops

By on July 9th, 2014 - 2 Comments

3D printing is a topic I’ve written a lot about lately, and the commercial printing industry is still trying to figure out how it fits — or if it fits — into the mix. I’ve written a number of posts on 3D printing over the past several months, so I won’t repeat my comments here…

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5 Tips for Motivating Your Sales Team to Learn New Skills

By on July 9th, 2014 - Comment

Having to learn a new way of doing things can be stressful. If your sales team is stuck in a rut of outdated selling techniques, try these tips to encourage them to update their skills. Make the Benefits Clear Involve the Team in Choosing Training Methods Set Clear Goals To see these tips further explained,…

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How Do You Handle Gut-Driven Marketers?

By on July 6th, 2014 - 1 Comment

According to a new study from The Economist Intelligence Unit, sponsored by Applied Predictive Technologies (APT), senior managers and executives are most likely to say their marketing decisions are driven by data, but when it comes right down to it, they are more likely to trust their own intuition. When asked to characterize their individual decision-making style,…

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Is Now a Good Time to Target Ad Agencies?

By on July 1st, 2014 - Comment

A recent survey of advertising agencies, conducted by STRATA, finds that ad agencies are bullish on growth in their businesses. If you’ve been thinking about taking your digital output expertise into this area of the marketplace, now might be a good time to do it. Here are some encouraging numbers from the survey: 62% of…

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