The Chief Marketing Officer (CMO) Council has established a new thought leadership initiative the organization is calling “Precision Promotion: Timely, Targeted and Trackable.”

According to the CMO Council:

The “Precision Promotion” program is designed to help the CMO Council’s 3,000-plus members in 52 countries develop New Routes to Revenue™ at a time when companies are increasingly challenged by growing economic pressures and senior management’s mandate for top-line growth. The study will build on other CMO Council programs already delivering on the New Routes to Revenue™ theme; these include “Business Gain from How You Retain,” “Driving the Bottom Line from the Front Line” and “The Power of Personalization.”

Precision Promotion can be found online at http://precisionpromotion.org/