The Hype Cycle
By Adam Dewitz on July 22nd, 2008
OutputLinks published an article today by Pete Basiliere, Research Director at Gartner on separating the hype from the real. Basiliere points to a Gartner idea called the Hype Cycle that “characterize the typical progression of an emerging technology, from initial over-enthusiasm through a period of disillusionment to an eventual acceptance of the technology’s relevance and role in a market.”
In What’s Hype, What’s Real? Basiliere shares highlights from Gartner’s 2008 Print Markets and Management Hype Cycle. These include:
- Organizations that isolate the production printing function from overall customer communications find themselves losing ground to more agile competitors.
- Trans-promo and CRM printing is steadily progressing from a dream of print technology providers and pundits into a viable, revenue-generating strategy.
- There is a need to continue to monitor Office printing to keep cost down.
