Comments on: Transpromo and Ink Jet – Stop the Hype http://thedigitalnirvana.com/2008/07/transpromo-and-ink-jet-stop-the-hype/ Transpromo, Short-Run Book Publishing, Inkjet and other Printing Industry Issues Mon, 06 Feb 2012 23:01:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bob Raus http://thedigitalnirvana.com/2008/07/transpromo-and-ink-jet-stop-the-hype/comment-page-1/#comment-31 Bob Raus Wed, 23 Jul 2008 14:09:59 +0000 http://thedigitalnirvana.com/?p=41#comment-31 The print industry has lost its way. Print is both a subset of communication and also a peripheral of the server/software infrastructure. Determining how to market print in the right combination of these two foundational building blocks is key to future success. The catch-22 for vendors is that shows like DRUPA focus on (hardware and software) products plus consumables and other supporting items. The vendors must transform the industry from a device-centric focus to the larger focus of communication via software, networks and value-add workflows. Then the peripherals known as printers can be brought into the (sales) picture. Leading with a print engine – whether inkjet, toner-based, offset or solid ink - is like auto manufacturers leading with transmissions. Transmissions are great, but useless without the engine and chassis. The print industry has lost its way. Print is both a subset of communication and also a peripheral of the server/software infrastructure. Determining how to market print in the right combination of these two foundational building blocks is key to future success.

The catch-22 for vendors is that shows like DRUPA focus on (hardware and software) products plus consumables and other supporting items. The vendors must transform the industry from a device-centric focus to the larger focus of communication via software, networks and value-add workflows. Then the peripherals known as printers can be brought into the (sales) picture. Leading with a print engine – whether inkjet, toner-based, offset or solid ink – is like auto manufacturers leading with transmissions. Transmissions are great, but useless without the engine and chassis.

]]> By: Michael Josefowicz http://thedigitalnirvana.com/2008/07/transpromo-and-ink-jet-stop-the-hype/comment-page-1/#comment-29 Michael Josefowicz Fri, 18 Jul 2008 21:46:42 +0000 http://thedigitalnirvana.com/?p=41#comment-29 In answer to the question, I have to pretty much agree with Noel. Transpromo is no doubt a real opportunity for those few printers that have the contacts, expertise and culture to execute. For the rest of us, not so much, not so fast. In answer to the question, I have to pretty much agree with Noel.

Transpromo is no doubt a real opportunity for those few printers that have the contacts, expertise and culture to execute. For the rest of us, not so much, not so fast.

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