Full Color TransPromo Applications Exptected to Reach 22.8 billion Impressions by 2012
By Adam Dewitz on August 27th, 2008
In Barb Pellow’s latest article on TransPromo at WhatTheyThink.com, she provides this juicy fact on the market for full color TransPromo applications:
InfoTrends recently completed its multi-client study entitled Trans Meets Promo… Is It More than Market Hype?. In conducting this study, InfoTrends surveyed more than 1,000 consumers, 600 direct marketers, and 230 print service providers to understand the strategy and direction for TransPromo implementation. Based on this feedback, InfoTrends projects that the North American market for TransPromo applications printed in full digital color represented 1.7 billion impressions in 2007. By 2012, the number of impressions is expected to reach 22.8 billion.
August 29th, 2008 at 11:47 pm
Wow, that’s a significant jump. I’m looking forward to 2012 and finding out how on-the-money InfoTrends is…