TransPromo requires resources from many different areas of the enterprise in order to effectively implement, which is covered in more detail in our study. Many separate departments that often don’t interact with each other need to come together for an effective execution of engineering a TransPromo document for customers.

As more companies re-engineer their documents toward TransPromo applications and the cost of digital color printing decreases, adoption should increase.

Amazon solved it with their recommendation engines on the web. Maybe someone can point us to someone who has solved it for print.

Nothing is going to tip until all sufficient conditions are in place. Something as simple and difficult is not being able to make contextually accurate recommendations, can put the kabosh on the whole thing. In addition to the significant software integration problems, it needs a clear vision of the rules of recommendation.

In this case, Is it us or is it them? is pretty much it’s them. Once we get a clean data stream it’s a well defined problem. Until we do. It’s mostly a non starter.

Is it the fear of change of our clients, our own staff, or simple ROI issues that has held us back? Hopefully these new studies will provide some answers and guidelines.