Are You Implementing Web-enabled Print Solutions?
By Adam Dewitz on October 6th, 2008
Last week Beyond-Print published an article on the results of a poll at Swiss print portal Mediaforum on adoption rates the deployment of Web-enabled print services for customers.
200 respondents answered the question “Should printers offer their customers web-to-print solutions?” with:
- 29%: Yes, as soon as possible
- 45%: Only if the customers express a need for it
- 2%: Wait to see how the market shapes up
- 11%: It is only appropriate for niche markets
- 1%: No, there’s no market for it
- 12%: What’s web-to-print?
71% are playing wait and see or have not considered implementing a Web-enabled workflow.
So what do you think? Take the poll below, and share your experiences with Web-enabled Print in the comments.
Should printers offer their customers Web-to-print solutions?
- Yes, as soon as possible (84%, 54 Votes)
- Only if the customers express a need for it (11%, 7 Votes)
- It is only appropriate for niche markets (2%, 1 Votes)
- No, there’s no market for it (2%, 1 Votes)
- What’s web-to-print? (2%, 1 Votes)
- Wait to see how the market shapes up (0%, 0 Votes)
Total Voters: 64
Loading ...If you answered yes, what was your deciding factor? And did choose an off the shelf product or service, or did build your system?
October 9th, 2008 at 8:20 am
Web to Print is a cost reduction tool apart from offering value added service to the clients.
October 11th, 2008 at 4:43 pm
There`s no way out from the future. No one will think nothing diferent but web based services.
October 28th, 2008 at 7:30 am
Web-to-print has a critical role to play in this industry. The challenge is that, in order to offer a true value-added service, printers must have a minimum threshold of software flexibility and applications-development skill. This is hard to justify without the volume, but it’s also difficult to “sell” yourself as a marketing services provider without a full complement of services, which requires the skill and software to implement them. It’s a difficult tightrope to walk.