Comments on: AlphaGraphics to Print Newspapers Digitally http://thedigitalnirvana.com/2008/11/alphagraphics-to-print-newspapers-digitally/ Transpromo, Short-Run Book Publishing, Inkjet and other Printing Industry Issues Fri, 18 May 2012 12:41:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael Josefowicz http://thedigitalnirvana.com/2008/11/alphagraphics-to-print-newspapers-digitally/comment-page-1/#comment-356 Michael Josefowicz Tue, 04 Nov 2008 13:30:02 +0000 http://thedigitalnirvana.com/?p=190#comment-356 This is the clearest example to date of the emerging distributed print infrastructure. It might mean that the best way to think of print manufacturers is as production nodes in local, national and global output networks. The good news is that clearly Print is not dead. Just changed. It might also mean the physical newspapers are not dead. Just changed. Newsworld has been distributing PDF's of newspapers for a while. It is significant that they are moving to physical documents. As I understand it, the Screen presses allows them to output 48 page full color newspapers at a good enough price with good enough quality. I assume that there is Oce equipment that does something similar. Other digital equipment is optimized for other products. Posters and books. In the early days of VDP, we talked about personalization and versioning. Lately most of the discussion has been about personalization. My bet is that the real low hanging fruit is versioning for audiences for 30 to 250. "Culture" lives in groups of 30 and 250. Most important decisions are made in groups of 30 and 250. That's where Print publications can really shine. This is the clearest example to date of the emerging distributed print infrastructure. It might mean that the best way to think of print manufacturers is as production nodes in local, national and global output networks.

The good news is that clearly Print is not dead. Just changed. It might also mean the physical newspapers are not dead. Just changed. Newsworld has been distributing PDF’s of newspapers for a while. It is significant that they are moving to physical documents.

As I understand it, the Screen presses allows them to output 48 page full color newspapers at a good enough price with good enough quality. I assume that there is Oce equipment that does something similar. Other digital equipment is optimized for other products. Posters and books.

In the early days of VDP, we talked about personalization and versioning. Lately most of the discussion has been about personalization. My bet is that the real low hanging fruit is versioning for audiences for 30 to 250. “Culture” lives in groups of 30 and 250. Most important decisions are made in groups of 30 and 250.

That’s where Print publications can really shine.

]]>