Comments on: Thoughts on Going Digital http://thedigitalnirvana.com/2008/12/thoughts-on-going-digital/ Transpromo, Short-Run Book Publishing, Inkjet and other Printing Industry Issues Mon, 06 Feb 2012 23:01:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bob Raus http://thedigitalnirvana.com/2008/12/thoughts-on-going-digital/comment-page-1/#comment-505 Bob Raus Wed, 10 Dec 2008 15:51:21 +0000 http://thedigitalnirvana.com/?p=262#comment-505 I am intrigued by the comments from each of these executives. It confirms there is more than one way to succeed in today's competitive printing marketplace. It’s clear that workflow optimization is the key to 1) efficiency, 2) adaptability to job/client requirements and 3) overall output flexibility. The Internet, high-speed networks (FTP, file storage, revision control systems, reprint), variable data composition systems, RIP farms, and automated order processing are clearly paramount to success here. In other words – success is less about the specific print engine than ever before. Clearly, each company here has developed specific workflow capabilities via customized programming – and as expected, these result in unique capabilities and competitive advantages. Vista in particular appears to be bucking the (digital output default) trend for short run production and driving super-efficiency by combining and outputting jobs to CTP and THEN to offset. All three of these companies – and many more out there – are successful, growing and prove that the market is still there. We need more examples of success and innovation like these in the press to counter-balance the constant doom and gloom we get from the media. My advice: Turn off the radio, TV and stop reading the newspaper. Then, lets get down to innovating our way out of this economic mess like these leaders have done. I am intrigued by the comments from each of these executives. It confirms there is more than one way to succeed in today’s competitive printing marketplace. It’s clear that workflow optimization is the key to 1) efficiency, 2) adaptability to job/client requirements and 3) overall output flexibility. The Internet, high-speed networks (FTP, file storage, revision control systems, reprint), variable data composition systems, RIP farms, and automated order processing are clearly paramount to success here.

In other words – success is less about the specific print engine than ever before.

Clearly, each company here has developed specific workflow capabilities via customized programming – and as expected, these result in unique capabilities and competitive advantages. Vista in particular appears to be bucking the (digital output default) trend for short run production and driving super-efficiency by combining and outputting jobs to CTP and THEN to offset.

All three of these companies – and many more out there – are successful, growing and prove that the market is still there. We need more examples of success and innovation like these in the press to counter-balance the constant doom and gloom we get from the media.

My advice: Turn off the radio, TV and stop reading the newspaper. Then, lets get down to innovating our way out of this economic mess like these leaders have done.

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