Comments on: Stop the evolution — I want to get off! http://thedigitalnirvana.com/2009/05/stop-the-evolutio-i-want-to-get-off/ Transpromo, Short-Run Book Publishing, Inkjet and other Printing Industry Issues Mon, 21 May 2012 14:35:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marty Thomas http://thedigitalnirvana.com/2009/05/stop-the-evolutio-i-want-to-get-off/comment-page-1/#comment-1840 Marty Thomas Sat, 30 May 2009 20:14:53 +0000 http://thedigitalnirvana.com/?p=555#comment-1840 Hi.. I have been doing some market research lately on the number of PSP that offer VDP. I started with a list of 500 random PSP across the country. I had my research team call each one. The results are that 197 do offer VDP, and only 78 even knew what PURLs were! Less than half of PSPs that that offer VDP, know what PURLs are!? This was surprising to me. Wrich.. your right on. There is still a considerable amount of education that needs to be done to Marketing VPs and PSPs alike. Hi.. I have been doing some market research lately on the number of PSP that offer VDP. I started with a list of 500 random PSP across the country. I had my research team call each one. The results are that 197 do offer VDP, and only 78 even knew what PURLs were! Less than half of PSPs that that offer VDP, know what PURLs are!? This was surprising to me. Wrich.. your right on. There is still a considerable amount of education that needs to be done to Marketing VPs and PSPs alike.

]]> By: Wrich Printz http://thedigitalnirvana.com/2009/05/stop-the-evolutio-i-want-to-get-off/comment-page-1/#comment-1580 Wrich Printz Fri, 15 May 2009 18:59:22 +0000 http://thedigitalnirvana.com/?p=555#comment-1580 Well said Heidi (or...well written, I suppose). The fact is, change is happening so fast that the market place cannot hope to keep up. I was on three calls yesterday with Marketing VP's, and I still had to explain what PURLs where to all three of them....considering how long they have been out...the level of education that still needs to be done on that technology (let alone all the others coming out) is staggering. No rest for the wicked.... Well said Heidi (or…well written, I suppose).

The fact is, change is happening so fast that the market place cannot hope to keep up. I was on three calls yesterday with Marketing VP’s, and I still had to explain what PURLs where to all three of them….considering how long they have been out…the level of education that still needs to be done on that technology (let alone all the others coming out) is staggering.

No rest for the wicked….

]]> By: Skip Henk http://thedigitalnirvana.com/2009/05/stop-the-evolutio-i-want-to-get-off/comment-page-1/#comment-1552 Skip Henk Thu, 14 May 2009 14:22:33 +0000 http://thedigitalnirvana.com/?p=555#comment-1552 Heidi, You are right, the evolution or revolution, will continue with or without us and we need to figure out if we want to participate. Someone once told me that if you "send the right offer to the right person at the right time, you will have a 100% hit rate" and it certainly makes sense. Database analytics is powerful in helping target the right person. The right product you have to believe you have ... the right time is another story. Effective database analytics can drive revenue and reduce costs. As we strive more and more to drive revenue and decrease costs by better targeting prospects is there a line that we need to visualize or when that line gets too blurry, do we jump off? Keep writing … keep the thoughts going. Heidi,

You are right, the evolution or revolution, will continue with or without us and we need to figure out if we want to participate. Someone once told me that if you “send the right offer to the right person at the right time, you will have a 100% hit rate” and it certainly makes sense.

Database analytics is powerful in helping target the right person. The right product you have to believe you have … the right time is another story. Effective database analytics can drive revenue and reduce costs.

As we strive more and more to drive revenue and decrease costs by better targeting prospects is there a line that we need to visualize or when that line gets too blurry, do we jump off?

Keep writing … keep the thoughts going.

]]> By: Robert http://thedigitalnirvana.com/2009/05/stop-the-evolutio-i-want-to-get-off/comment-page-1/#comment-1550 Robert Thu, 14 May 2009 11:45:18 +0000 http://thedigitalnirvana.com/?p=555#comment-1550 Evolution, more like de-evolution. I'm afraid we will all be wearing flower pots on our heads singing "whip it, whip it good..." Rampage Systems that came up with all sorts of really cool innovations sadly has started to lay people off. They are seeing the end of a really good run. It was the last of the small innovation companies and now - it's all off the shelf and no room for creativity. Friends - are job is done. Evolution, more like de-evolution. I’m afraid we will all be wearing flower pots on our heads singing “whip it, whip it good…”

Rampage Systems that came up with all sorts of really cool innovations sadly has started to lay people off. They are seeing the end of a really good run. It was the last of the small innovation companies and now – it’s all off the shelf and no room for creativity.

Friends – are job is done.

]]> By: Emily Palmer http://thedigitalnirvana.com/2009/05/stop-the-evolutio-i-want-to-get-off/comment-page-1/#comment-1511 Emily Palmer Tue, 12 May 2009 16:22:11 +0000 http://thedigitalnirvana.com/?p=555#comment-1511 Hi Heidi, I am interested in the article about real or simulated handwriting, but the link doesn't seem to be working. Can you send me another link to where I could find the article? Thanks! Hi Heidi,

I am interested in the article about real or simulated handwriting, but the link doesn’t seem to be working. Can you send me another link to where I could find the article?

Thanks!

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