Comments on: 2009 TransPromo Summit http://thedigitalnirvana.com/2009/06/2009-transpromo-summit/ Transpromo, Short-Run Book Publishing, Inkjet and other Printing Industry Issues Mon, 06 Feb 2012 23:01:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Clint Bolte http://thedigitalnirvana.com/2009/06/2009-transpromo-summit/comment-page-1/#comment-1953 Clint Bolte Wed, 17 Jun 2009 14:58:18 +0000 http://thedigitalnirvana.com/?p=630#comment-1953 I look forward to attending my third TransPromo Summit this summer. I expect the trend of the first two to be continued; (1) more case studies from the small to medium sized B2C entities with surprisingly innovative communiques, (2) more interesting specialty vendors as sponsors, and (3) more international interest despite the lack of mail volumes in many countries. In the first two years there have been few potential new users in the audience. As the application(s) mature and the economics become clearer this should change. Perhaps this will be the AhHa year! Despite the sluggish economy companies simply cannot ignore extraordinary educational opportunities. And from my perspective, who goes to a half dozen leading international venues each year, this is expected to be one of the Best on the Globe for '09. I look forward to attending my third TransPromo Summit this summer. I expect the trend of the first two to be continued; (1) more case studies from the small to medium sized B2C entities with surprisingly innovative communiques, (2) more interesting specialty vendors as sponsors, and (3) more international interest despite the lack of mail volumes in many countries.

In the first two years there have been few potential new users in the audience. As the application(s) mature and the economics become clearer this should change. Perhaps this will be the AhHa year!

Despite the sluggish economy companies simply cannot ignore extraordinary educational opportunities. And from my perspective, who goes to a half dozen leading international venues each year, this is expected to be one of the Best on the Globe for ’09.

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