1). TransPromo will certainly contribute positively to a new branding initiative, but this is an “investment” that not many corporations, save VistaPrint’s recent announcement is making.

2). Saving money on inserts versus onserts is not striking a big cord as the number of inserts being used does not get the total package above an ounce, hence no incremental postage savings. Incremental printing costs of inserts continues to fall.

3). So far the big blaring TransPromo horns are being tooted by the digital print engine manufacturers and select specialty software vendors.

When the transaction printers acknowledge a significant shift of their existing client base to TransPromo, then hope will become reality. In the meantime there is much too learn about the successful tips from the early practitioners.