Comments on: The Printed Blog is Ceasing Publication http://thedigitalnirvana.com/2009/07/the-printed-blog-is-ceasing-publication/ Transpromo, Short-Run Book Publishing, Inkjet and other Printing Industry Issues Mon, 21 May 2012 14:35:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michael J http://thedigitalnirvana.com/2009/07/the-printed-blog-is-ceasing-publication/comment-page-1/#comment-2038 Michael J Wed, 08 Jul 2009 16:12:08 +0000 http://thedigitalnirvana.com/?p=680#comment-2038 oops the last sentence should read "weather the unpredictable . . " not "whether." oops the last sentence should read “weather the unpredictable . . ” not “whether.”

]]> By: Michael J http://thedigitalnirvana.com/2009/07/the-printed-blog-is-ceasing-publication/comment-page-1/#comment-2037 Michael J Wed, 08 Jul 2009 16:06:38 +0000 http://thedigitalnirvana.com/?p=680#comment-2037 Just before this starts another wave of End of Print, I want to put in my chit. From where I sit, Joshua Karp had a great plan for an era of funny money. As near as I can tell he invested in getting to a scale that would interest a VC. Good strategy until the credit markets crashed in the last quarter of 2008. Moving forward I think a similar product with a different strategy might work. Instead of going for breadth of coverage, go for depth. What I mean is start with a definable community of interest. In NY it might be Park Slope. Gather all the bloggers focused on Park Slope. Then produce a couple of hundred copies using digital print tech. Take those couple of hundred copies to local businesses to sell ads. Once the ads are sold, then print the paper. It's a bottom up model that will take more time than getting a VC to write a check. But much more likely to whether the unpredictable storms of big money chasing it's tail around the planet. Just before this starts another wave of End of Print, I want to put in my chit. From where I sit, Joshua Karp had a great plan for an era of funny money. As near as I can tell he invested in getting to a scale that would interest a VC. Good strategy until the credit markets crashed in the last quarter of 2008.

Moving forward I think a similar product with a different strategy might work. Instead of going for breadth of coverage, go for depth. What I mean is start with a definable community of interest. In NY it might be Park Slope. Gather all the bloggers focused on Park Slope. Then produce a couple of hundred copies using digital print tech. Take those couple of hundred copies to local businesses to sell ads. Once the ads are sold, then print the paper.

It’s a bottom up model that will take more time than getting a VC to write a check. But much more likely to whether the unpredictable storms of big money chasing it’s tail around the planet.

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