Comments on: Are We Over-Selling Precycling?

By: Heidi Tolliver-Nigro

Heidi Tolliver-Nigro — Mon, 07 Sep 2009 11:59:18 +0000

I would agree that sustainability is a real issue — and a very important issue. It’s not sustainability that is hype. It’s claims about what is “sustainable” or “green” marketing and what is not. Everybody is jockeying for the “green” label, and there is a lot of misinformation and partial information out there. This is an important issue, but people have to do their homework and be very discerning in the decisions they make and not just buy into the clamor of the day.

By: Michael J

Michael J — Wed, 02 Sep 2009 20:50:40 +0000

I think the best work being done on this issue in the industry is Don Carli’s, Institute of Sustianable Communications. http://www.sustainablecommunication.org/ Here’s the blurb from the website.

“We provide research and analysis for organizations of all types and sizes. ISC staff, advisors and fellows have decades of experience in sustainability, environmental management, lifecycle analysis, carbon footprinting, total cost accounting, lean six sigma, value stream mapping, opinion research, supply chain management, operations”

By: Laurens

Laurens — Wed, 02 Sep 2009 08:19:17 +0000

Thanks for enhancing my vocabulary! Your post made me curious since I have always had the nagging suspicion that sustainability is more of a media phenomenon than an actual industry trend. I posted a question on http://www.b4print.com/pressroom/precycling-just-a-marketing-buzzword-or-is-this-actually-happening/
The initial replies seem to prove me wrong. There is more to the hype than I suspected.