Comments on: VDP Technical Reading List http://thedigitalnirvana.com/2009/09/vdp-technical-reading-list/ Transpromo, Short-Run Book Publishing, Inkjet and other Printing Industry Issues Mon, 06 Feb 2012 23:01:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Dowd http://thedigitalnirvana.com/2009/09/vdp-technical-reading-list/comment-page-1/#comment-2382 John Dowd Tue, 29 Sep 2009 14:46:22 +0000 http://thedigitalnirvana.com/?p=816#comment-2382 Nicholas, This is the second time I've seen File Maker Pro mentioned in a VDP context. I've never used it before, but it surprises me to see it mentioned. What kind of VDP functionality does FMP offer? Text? Images? How does it differ from Desktop Fusion Pro, XMPie, etc? thanks for the great series of posts - very helpful! John Nicholas,
This is the second time I’ve seen File Maker Pro mentioned in a VDP context. I’ve never used it before, but it surprises me to see it mentioned. What kind of VDP functionality does FMP offer? Text? Images? How does it differ from Desktop Fusion Pro, XMPie, etc?

thanks for the great series of posts – very helpful!

John

]]> By: Adam Peck http://thedigitalnirvana.com/2009/09/vdp-technical-reading-list/comment-page-1/#comment-2307 Adam Peck Tue, 15 Sep 2009 15:26:28 +0000 http://thedigitalnirvana.com/?p=816#comment-2307 Nicholas, Thanks for sharing this list. I would also add that after acquiring a basic understanding of the fundamentals associated with database basics, XML, and VDP it is important to properly evaluate the range of software solutions that are on the market and understand which solution fits your requirements. Oftentimes, getting more out of a digital press requires investing in the right software. We see far too many service providers use mail merge to "personalize" documents with the addition of a first name and then ask why their VDP campaign wasn't more effective. Today's VDP solutions have an incredible amount of functionality that makes it easy to create much more relevant and effective personalized communications. When it comes to evaluating and choosing among the leading VDP solutions, readers may find the <a href="https://store.whattheythink.com/applications/ultimate-guide-to-variable-data-publishing-solutions" rel="nofollow">InfoTrends Ultimate Guide to Variable Data Publishing Solutions</a> helpful. Nicholas,

Thanks for sharing this list. I would also add that after acquiring a basic understanding of the fundamentals associated with database basics, XML, and VDP it is important to properly evaluate the range of software solutions that are on the market and understand which solution fits your requirements.

Oftentimes, getting more out of a digital press requires investing in the right software. We see far too many service providers use mail merge to “personalize” documents with the addition of a first name and then ask why their VDP campaign wasn’t more effective. Today’s VDP solutions have an incredible amount of functionality that makes it easy to create much more relevant and effective personalized communications.

When it comes to evaluating and choosing among the leading VDP solutions, readers may find the InfoTrends Ultimate Guide to Variable Data Publishing Solutions helpful.

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