What is the importance of price and (offset-like) print quality to customer’s like BCBS? Certainly there is going to always be the need for excellent print quality – for key marketing materials. The question is – what % of documents REALLY need that level of quality? Do customers like BCBS and others really need (and want to pay for) 150 line screen (digital) work and 1200×1200 dpi image quality for items such as statements, bills, invoices, booklets, letters, notices, etc.?

The new Mid-Volume Transaction Output (MVTO) web site from RISO (http://us.riso.com/mvto) sheds some light on the use of cost-effective communications-level color and the quality levels really required for transactional and other short-life documents. With the adoption of roll-fed inkjet presses increasing, it is clear that some level of quality is “good enough” for the right price and speed.

That is a nice piece on BCBS…however it only tells us half the story, and this is where many struggle with helping clients transition tho digital? Where are Jim’s results? He gave a nice expalantion of the WHY they did an ‘unofficial evlauation in 2008′…but then what?

What were the results of this digital transition @ BCBS? He talks of ‘potentially 100s of thousands of dollars’. Did they get there?

Clients are always looking for the ROI. That ‘maybes & what ifs” are sexy to talk about…but how about the real world results?

Would love to hear how the story ends.