UPS Testing New Direct to Door Service
By Adam Dewitz on October 7th, 2009
Elizabeth Gooding shared a link on the Transpromo Professional Network at LinkedIn on a new service from UPS called UPS Direct to Door. The service is being piloted in 5 US markets: Chicago, Dallas-Ft. Worth, Miami, Phoenix and Washington, D.C. The service will have UPS delivering small boxes filled with about 12 premium offers and samples to targeted consumers that are already receiving a package from UPS at the time of delivery.
UPS Direct to Door package
This video from UPS provides an overview of the service.
BrandWeek has more: UPS Enters the Direct Mail Arena
October 7th, 2009 at 2:24 pm
It’s just another step into UPS moving into the print creation and delivery logistics business. Their recent tv commercials are all about print it here (on line and in store) and deliver anywhere. Fedex Office, Staples are all the same development.
Meanwhile USPS with their priority box – “If it fits, it ships,” is another development in a similar direction. The box could do for sales collateral what palletizing did for the shipping stuff business.
As for the 95% small commercial printers, I think the recent post at PrintCeo about horizontal marketing is just right. While the chains and the globals can deliver anywhere, the enduring advantage of the local printer is that most purchases are made within 15 miles of the home. A fact often overlooked in all the hype about the internet.