http://thedigitalnirvana.com/2009/11/dont-make-this-amateur-mistake Transpromo, Short-Run Book Publishing, Inkjet and other Printing Industry Issues Thu, 04 Mar 2010 15:41:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://thedigitalnirvana.com/2009/11/dont-make-this-amateur-mistake/comment-page-1#comment-2568 Larry Bauer Mon, 09 Nov 2009 22:22:38 +0000 http://thedigitalnirvana.com/?p=901#comment-2568 I would agree with what you are saying. As a strategist and writer who works extensively with printing companies, I try to stress the need for professionalism. You have to be the example if you want to advise others about marketing strategies and convey credibility. I would also add that even if you are using professionals as writers, you should still use an objective, independent professional proofer. Even writers don't always know every rule and style change, and even more importantly, no one is effective at proofing their own copy after a certain point in the creative process. You begin to see what's in your head rather than what may actually be on the page. I would agree with what you are saying. As a strategist and writer who works extensively with printing companies, I try to stress the need for professionalism. You have to be the example if you want to advise others about marketing strategies and convey credibility. I would also add that even if you are using professionals as writers, you should still use an objective, independent professional proofer. Even writers don’t always know every rule and style change, and even more importantly, no one is effective at proofing their own copy after a certain point in the creative process. You begin to see what’s in your head rather than what may actually be on the page.

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