I’ve been writing on QR codes lately (two-dimensional barcodes that can be snapped with a mobile phone camera or other scanning device and automatically take the viewer to a website with marketing or other content), but it’s rare that I see one in real life.
Last night, I was at a restaurant and wished there was a QR code and didn’t see one. It would have been nice to be able to compare menu choices on nutritional content. Which had higher fat content? The filet mignon or the chicken smothered in ham and asparagus? You’d think it would be the filet, of course, but with all the butter in the chicken dish, I wasn’t sure.
It was a nice Italian place, the kind that doesn’t post its nutritional content on the walls. With its upscale clientele, it would have been a perfect location to use QR codes to take patrons to a nutritional guide if they’d wanted to.
It just a reminder that there are places for QR codes all around us. Are you taking advantage of them?