Making mobile printing easier with QR codes

By | November 17, 2009

Palo Alto Research Center has a blog post detailing research into making mobile printing easier with QR codes:

Currently, about 20 U.S. airports enable passengers to check in through a “mobile boarding pass”. These airports use special scanners to read the 2D barcodes displayed by diverse mobile manufacturers’ hardware.

We realized a similar technique could be used to “acquaint” a mobile phone and a printer, so that someone could easily print something from their phone wherever they are and whenever it’s needed (e.g., instructions, maps, notes, product information to leave behind for a prospective client).

To print from your phone, you first have to make the phone and printer “talk” to each other — which isn’t always easy. I don’t know how many times I’ve had to re-register my Bluetooth- or wifi-enabled mouse with my laptop; the irony is that they’re sitting right next to each other!

Interesting use of QR barcode technology outside of the many marketing applications we see.

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3 thoughts on “Making mobile printing easier with QR codes

  1. Michael J

    Good post to highlight the non marketing uses of QR. I noticed recently that Duplo “has been using 2d codes extensively” in their digital finishing solutions. And in the last month or so every large organization bulk mailings have a 2d code in the indicia. I know it’s not consumer facing, so I have to believe it’s for process control.

    The under appreciated value of 2d codes is that of emitting process information. In my opinion, the marketing buzz is mostly that – marketing buzz. But emitting process data without slowing down the process is a huge deal.

    For a newspaper it means metrics for advertisers. For education it means real time data for who has clicked on the assignment and who hasn’t. For the health business it can help give doctors they need to monitor compliance directly from the drugs packaging. For every enterprise, it provides a trail and a record for compliance.

    In the face of these important infrastructure informational needs, marketing is a niche market.

  2. Lou Berceli

    Great topic, I have been active in the print industry for many years and see how 2D and QR Codes are going to be a part of any and all printed media sooner than most may be aware of…..Learn more at our rapidly growing global LinkedIn NETWORKING group called “2D Codes for Global Media.” A pure networking group that is all about sharing knowledge and application ideas to help all members.

    You can join in seconds via the URL below.

    2D and QR Codes = the CROSS-MEDIA COMMUNICATIONS BRIDGE for any and all Printed Media to the Mobile Marketing, e-Commerce and e-Info marketplace.

    Recently in the USA Printed 2D codes were used by Coca-Cola, Dominos Pizza, J.C. Penney, Starbucks and the Movie called “9”

    Over 600 members have recently joined the 2D Codes for GLOBAL MEDIA group!

    We are a very global group, currently with about 50%, being European members and the balance from the Americas, Asia, Australia and Canada

    Japan has been the global leader with 2D and QR Codes for Cross-Media marketing applications which BRIDGES all types of Print Media to the Mobile e-media marketplace.

    Europe is rapidly advancing the 2D Code media evolution / revolution which many see as a Paradigm shift in Cross-Media marketing and will be creating consumer behavioral changes within our media culture.

    We see the U.S. and Canada learning from the European and Japanese marketplace which will rapidly accelerate this cross-media evolution / revolution.

    2D Code developments are rapidly advancing with most global wireless providers, Cell Phone Manufacturers, Mobile and e-marketing groups, Ad agencies and many Global Brands which are now engaging in 2D Code applications.

    2D Codes for Scanable / Clickable Print Media will become as popular as TEXTING and Mobile Wireless e-mail has within our consumer cultures.

    To join your MUST CLICK this URL Link below to JOIN now.

    http://www.linkedin.com/groupRegistration?gid=1814763

    Best regards and Good Networking,

    Lou Berceli (USA) and Elia Blei (Italy)
    Co-founders of 2D Codes for Global Media.

  3. John Foley, Jr

    What I see with QR Codes is the imagination of use. I have done my homework (no pun intended) – education has a plethora of uses of barcodes. From tracking homework submitted possibly or augmenting the homework with QRcodes embedded in the paperwork where the student could wave the Code in front of the webcam or the mobile device that brings them to the video and furthers the education. From inventory contents in packages to a QRcode to the web site showing the instructions of how to put the bicycle together along with video maybe. I believe the use and utility will explode here in the US once everyone thinks about how it will help them in their own businesses. How do you QR?

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