Comments on: Best Practices in 1:1 Printing http://thedigitalnirvana.com/2009/12/best-practices-in-11-printing/ Transpromo, Short-Run Book Publishing, Inkjet and other Printing Industry Issues Mon, 21 May 2012 14:35:35 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Heidi Tolliver-Nigro http://thedigitalnirvana.com/2009/12/best-practices-in-11-printing/comment-page-1/#comment-2694 Heidi Tolliver-Nigro Fri, 18 Dec 2009 16:11:49 +0000 http://thedigitalnirvana.com/?p=1041#comment-2694 Hi, Harry. These were just updates — things that have happened in the past few months. I think there are 15 or so best practices listed in the report, including all of those you mention here. This is a really complex onion to peel, for sure! Hi, Harry.

These were just updates — things that have happened in the past few months. I think there are 15 or so best practices listed in the report, including all of those you mention here. This is a really complex onion to peel, for sure!

]]> By: Harvey Hirsch http://thedigitalnirvana.com/2009/12/best-practices-in-11-printing/comment-page-1/#comment-2693 Harvey Hirsch Fri, 18 Dec 2009 15:14:05 +0000 http://thedigitalnirvana.com/?p=1041#comment-2693 Heidi, you're really just scratching the surface. The future of 1:1 is tied into the future of marketing and that will be a shotgun wedding if you can't get print providers on the same page with content providers. Another obstacle is the client who refuses to use all of the data they have on their current clients because they are scared of theft (and rightly so). More importantly, the whole industry must break the mold of using 60's products with 21st Century technology. In other words, just because you can merge data into a postcard, does that make it more powerful? The rectangle is dead and has been for years. Stop trying to pack in data onto a product that nobody gets excited receiving. Also, with the advent of low cost video, multi-channel programs can pack the visual power necessary to captivate and convert prospects into buying what the behold. How many content providers actually utilize the multi-channel programs they offer prospects? And, the multi-touch programs being developed now use at least 4 different mediums to contact and motivate responses. I personally have modified the programs we use to set appointments and have enjoyed double digit responses for years. But, you're familiar with my toys. Heidi, you’re really just scratching the surface. The future of 1:1 is tied into the future of marketing and that will be a shotgun wedding if you can’t get print providers on the same page with content providers. Another obstacle is the client who refuses to use all of the data they have on their current clients because they are scared of theft (and rightly so). More importantly, the whole industry must break the mold of using 60′s products with 21st Century technology. In other words, just because you can merge data into a postcard, does that make it more powerful? The rectangle is dead and has been for years. Stop trying to pack in data onto a product that nobody gets excited receiving. Also, with the advent of low cost video, multi-channel programs can pack the visual power necessary to captivate and convert prospects into buying what the behold. How many content providers actually utilize the multi-channel programs they offer prospects? And, the multi-touch programs being developed now use at least 4 different mediums to contact and motivate responses. I personally have modified the programs we use to set appointments and have enjoyed double digit responses for years. But, you’re familiar with my toys.

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