Espresso Book Machine in the News
By Adam Dewitz on January 20th, 2010
The Espresso Book Machine which we have written about on Digital Nirvana made news this week when Xerox announced a joint sales and marketing agreement with On Demand Books:
Yesterday, Xerox announced a joint sales and marketing agreement with On Demand Books wherein the Xerox 4112 Copier/Printer will be integrated with the Espresso Book Machine – a fully integrated solution that prints, binds and trims books with full color covers on demand in retail locations and libraries. The Espresso Book Machine can produce paperbacks in variable combinations of trim sizes between 4.5″ x 5.0″ and 8.25″ x 10.5″ for a production cost less than one cent per page and can produce a 300 page book in about 4 minutes.
If you watch this video released last September by Google you will notice the EBM has the Xerox 4112 print engine.
While the Espresso Book Machine has the potential to be a game changer, one Australian bookstore has taken the machine off its store floor to make room for traditional book merchandise. Print21 reports the EBM at Angus & Robertson in Melbourne, Australia failed to engage customers:
Patrick Gaskin, business development director at RedGroup Retail said that the decision to take the machine out of the store was due to logistics. “Space is at a premium in that store so the EBM was removed to make room for Christmas trade,” he said.
Staff from the Bourke Street store said that the machine had been moved to a warehouse. Currently, there is no option for anyone wanting to purchase or print any of the 100-plus books previously offered by Angus & Robertson.
Print21 cites low print and finishing quality of a sample they had printed at the Angus & Robertson:
The quality of the books printed, however, was disappointing. After paying $30 for one title, Print21 received a book with a chipped spine, off-centre titles and text that was almost too faint to read. A problem with the EBM also meant that the book had to be printed twice.
The EBM was originally configured with a lower end machine from Kyocera when it first came on the market.