Comparing the Costs & Response Rates for Inkjet & Toner Technologies
By Adam Dewitz on March 29th, 2010
A new study by research firm Interquest challenges the belief that glossy direct marketing mailers deliver superior response rates when compared to matte finished materials produced with inkjet technology. For the study Interquest sent a total of 10,585 direct mail postcards to marketing managers and executives from various industry sectors in the U.S. Approximately half of the postcards were printed on a full-color inkjet device, and half on a full-color toner-based production copier/printer.
March 29th, 2010 at 3:39 pm
They are ignoring the obvious cost of mailing which dwarfs the relatively insignificant difference in printing cost.
The Riso platform is very exciting, but this makes a poor case for it.