Case Study: VMI Foundation Engages Alumni

By | April 15, 2010

Print in the Mix is providing access to a PODi case study on the use of personalized direct marketing to Virginia Military Institute’s alumni. The campaign included email, direct mail, Personalized URLs and video and achieved an overall direct marketing response rate of 23%:

The VMI Foundation is a private, non-profit corporation that annually raises millions of dollars in gifts and commitments for the Virginia Military Institute. DENMAR Information Technologies developed a direct marketing campaign that would engage VMI Alumni in a new and relevant manner and gather key information about alumni to be used in future fundraising campaigns. The campaign included email, direct mail, Personalized URLs and video and achieved an overall direct marketing response rate of 23%.

The case study is accessible until April 30, 2010.

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