By Pete Basiliere
What do you do when a family member is stricken with cancer?
You offer support in any way you can. Encouragement. Prayer. Help with the chores, pay a couple of bills. Whatever it takes to help him or her focus on the fight at hand.
The same holds true for your extended family, doesn’t it?
You offer support in any way you can. Whether a lifelong friend, a neighbor, a colleague at work, you naturally want to help.
As part of Team Centurion, I’ve joined with colleagues from around the globe to raise money for LIVESTRONG, the cancer foundation started by cyclist Lance Armstrong, on behalf of our good friend and fellow printing industry analyst, Steve Reynolds.
Steve selflessly raised money on behalf of other cancer victims by riding in three LIVESTRONG “Century” (100 mile) events over the last three years. This year’s ride would have been Steve’s fourth ride except for his June diagnosis of Stage 4 Colon Cancer. Despite the advanced stage and extreme seriousness of his situation, Steve is rising to the challenge and has begun his fight.
My colleagues are normally competitors with each other and Steve, but we’re united by something much more powerful than commerce – hope, courage and a determination to crush cancer. I will be joining colleagues and friends the afternoon and evening before Graph Expo opens in Chicago on October 2nd to show our support for Steve.
People who have been Steve’s customers and competitors will take a spirited 1.5 mile walk to show our support of his personal fight against cancer. We will gather at 4:30 at The House of Blues in downtown Chicago during which we’ll stop to toast Steve at two pubs.
Then, at 7:00 PM, we’ll arrive at the D4 Irish Pub & Cafe for a reception and dinner buffet sponsored by AR Advisors, Oce, Ricoh and Xerox. Everyone, whether a walker or not, is welcome to join us at the dinner. A $25 minimum contribution to LIVESTRONG is requested. Join us any time during the evening that’s convenient for you, but please confirm your attendance in advance if at all possible.
Coincidentally, October 2nd is “Livestrong Day,” so named because on that date in 1996 Lance Armstrong was diagnosed with cancer. Or, as he put it: “The day I was diagnosed with cancer was the day I started to live.” Lance realized he had to grab hold of his life and take nothing for granted. He made a decision to face his illness with courage, strength and dignity. On October 2, Lance Armstrong became a survivor.
The money raised in Steve’s honor by Team Centurion will go to support LIVESTRONG’s programs and services, which inspire and empower people affected by cancer. If you or someone you know is diagnosed, these resources will help them to face the challenges of cancer, head on, and live life on your own terms.
Please support Steve and help make a difference in the cancer fight.
Come to the events in Chicago to demonstrate your support. If you cannot make it, no problem. Simply visit the Livestrong website to make a contribution