Personalization – not just for Direct Mail Anymore

By | October 3, 2010

Orange County Printing (OCP), a Consolidated Graphics, Inc. (NYSE: CGX) company, has launched Forte Select, a line of personalized promotional gift and apparel items.   Unlike traditional promotional product providers, Forte Select enables users to create one-off pieces such as mugs, mouse pads, and t-shirts that are personalized with individuals’ names, images, or other custom content.  

“We are among a select group of companies offering the ability to personalize promotional products, and view this capability as a way to broaden and enhance the marketing resources of our customers,” said Tarek Korraa, president of Orange County Printing and creator of Forte Select. “Our customers are demanding a more personalized marketing experience, and now we can offer uniquely customized promotional products in addition to our custom pulp products such as photo books, custom calendars and variably printed direct mail pieces.”

 These personalized promotional products are printed through a dye-sublimation or digital inkjet process, and enable customers to avoid the costly setup fees, quantity minimums, and other costs that are inherent considerations when producing most promotional products.

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