“This is a very simple game. You throw the ball, you catch the ball, you hit the ball. Sometimes you win, sometimes you lose, sometimes it rains. Think about that for a while.”
Quote from Tim Robbins as Nuke Laloosh in Bull Durham (1988)
Some analysts seem to think that composition tools are pretty simple to sum up too: “You put stuff in, you format stuff, you send stuff out. Sometimes you print it, sometimes you post it, and sometimes you just store it. Think about that for awhile, hmmm.”
When analyzing composition or document management tools, consider that each of the questions below could spawn about 20 sub-topics:
- What are you going to use it for?
- Who is going to use it?
- Will it replace something you are already using?
- What will it have to interact with?
- What happens if it rains? (just kidding)
It is a complex decision tree with multiple products serving each branch. But if your sales guy sounds like Nuke Laloosh, well, just swing away.
Editors Note: I actually wrote this piece on baseball and composition back in 2006 but the analysts keep throwing the same pitches – even though the game has gotten a lot more complicated. Swing battah battah swing!