Time To Get Out and Get Mobile
By Nancy Scott on March 24th, 2011
Evidence is mounting that mobile may be the marketing medium in the next two years. Everywhere we turn, new, fun, and ever-more-creative adaptations of mobile marketing are being reported.
- Groupon is launching a mobile app – Groupon Now — that opens up a list of time-specific daily deals, coordinated to the user’s location. Mashable notes that this app lets businesses choose when they want to make a deal available, which helps to manage perishable food and labor.
- A mobile app from BMW-owned automaker, MiniUSA, lets iPhone users place an augmented reality version of the Mini automobile in their own driveway, garage, parking space at work, etc. (more about how it works here).
- Speaking of “augmented reality,” smart phones facilitate on-the-go gaming, as demonstrated in this mobile app used to publicize A&E’s new TV series, “Breakout Kings.” Mobile apps also can partner with Geolocation software to bring “virtual people” into your space.
- Pew Internet says locals loves mobile, with a grower percentage of mobile users checking in for nearby weather, news, restaurants, traffic reports, etc. Not a bad way to target geographically, huh?
- And then there’s mobile for people who are going places. “For an online site like us, mobile isn’t just a little sideshow anymore … It needs to be part of our core, internally developed functionality,” says Mike Brown, vice president of optimization for the vegas.com travel booking site.
If these are the bells and whistles, what are the lessons?
- More marketers are carving out mobile as a separate budget item, according to Marketing Vox. What’s the magic? Targeting, say those who are going mobile.
- Sixty-two percent of smart phone users told Adobe they’ve bought physical goods via mobile. What seems less important – but may be more significant — is the report that folks who have purchased via mobile spent more than an hour a week mobile shopping. Men and the 30-to-49 age group purchase most , which should be good news to marketers struggling to circumvent the notion that Women Rule the Internet.
- Early adopters will reap the biggest rewards Joe Boland tells fundraisers. If you need the stats, check out Boland’s article here, but the bottom line is simple: The reach of mobile is unparalleled — and that’s why it matters. Political fundraisers should take special note of The Agitator’s post via Pew Internet that shows considerable mobile activity in the 2010 election.
Just getting started? Check out this brief overview article by David Sikora in MultiChannel Merchant.
See ya “out there.”