Why You Need a Mobile Website
By Heidi Tolliver-Walker on April 1st, 2011
Recently, I asked the question, “Can they reach you on the iPhone?” Or any mobile phone. Your customers live on their mobile devices. How easy is it for them to communicate and do business with you through their phones?
I’ve heard it said that with today’s smartphones, with their larger screens and touch navigation, you don’t really need a mobile site. People can access, zoom in, and navigate the site you already have.
Technically, that’s true. But you have to remember two things.
- Not everyone has phone with large screen and touch navigation.
- Even if they do, it’s still a pain in the neck to move around. Why irritate them and risk driving them away?
But why tell the story in words when I can tell it in pictures? Here is my regular Digital Printing Reports website as viewed on an iPhone:
Here is the Digital Printing Reports mobile site (created with iflyMobi):
What a difference! When I saw the two images side by side, I knew I had to post on this topic. Sure, you can make the argument that you don’t need a mobile website, but when you see these images next to one another, it’s like getting hit between the eyes.
After having seen the mobile version, can you imagine trying to read the traditional site on an iPhone? How about a Blackberry with a screen half the size? Or a flip phone without touch screen navigation? Sure, you can ask your customers and prospects to visit your traditional site on their mobile phones. But why not make it easy?
Check out the difference for yourself. Use these QR codes to access the same content on the traditional and mobile site.