Are you encouraging your customers to use your digital production capabilities to print coupons? If not, you should. Couponing is up during these tight economic times. In fact, according to a study from NCH Marketing, in the first half of 2011 couponing was up 5.3% from the first half of 2010.
During the first half of 2011, U.S. consumers saved a total of $2 billion using CPG coupons from all types of media, up 5.3% from $1.9 billion in the first half of 2010. In turn, this figure was up 11.8% from $1.7 billion in the first half of 2009, which represented a substantial 21.4% jump from $1.4 billion in the first half of 2008. Consumers also saved $1.4 billion through CPG coupons in the first half of 2007.
While we tend to think of coupons as being for large brand marketers, there is nothing stopping you from printing coupons of all types for small and mid-sized marketers. They can be printed on postcards, flyers, on tablemats, and any other printed material that goes out your door.
Small businesses are looking for ways to increase sales and draw in new customers. Coupons are a great way to do it. According to the same study from NCH Marketing, the average face value of a CPG coupon was $1.17, up almost 3% from $1.14 in the first half of 2010. This was a 5.5% increase from $1.08 in the first half of 2009.
Although this means a greater bite out of the margin for your customers, it also means higher in-store or online traffic volume and the opportunity to sell (or cross-sell) higher-margin merchandise while they are in the store redeeming the coupons.
So if you’re not using your digital press to print coupons for your clients, what are you waiting for? Got any great coupon success stories to share? Please share them!