“Speculating on Print’s Longer Term Future”
By Nicole Schappert on October 17th, 2011
I came across this great article last week in the PINE newsletter written by Dr. Ronnie H. Davis, Vice President and Chief Economist. The article offers speculation on the future of print and print markets – something we all wish we could look into a crystal ball to see.
We tend to talk a lot about marketing service providers and how they are critical to the future of print. But this article presents an idea discussed less, especially on this blog. The article states that print logistics – things like packaging, labels, wrappers, and product user manuals – is the only industry segment not susceptible to competition from digital media. Though still a relatively smaller part of total industry sales, a series of graphs illustrates how print logistics sales have increased the most over the past 10 years and the number of print establishments who specialize in logistics has decreased the least when compared to other print segments.
Perhaps this is one untapped area of opportunity for the printing industry. Could your operation capture some of the print logistics market?
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