Paper + Finishing = Profit

By on December 12th, 2011

Since being launched in 1995, digital production presses have continued to evolve with improved speed, image quality, and lower cost of operation. Digital printing has become integrated into commercial print shops and in-plant environments for small runs and on-demand printing. In addition, Web-enabled printing and new finishing capabilities have created a number of new business opportunities directly linked to substrates. These emerging and profitable applications include labels and packaging, photo books, personal publishing, point-of-purchase signage, and an array of creative direct mail pieces.

The range of substrates that can run through the digital press needs to be a key consideration in making the digital decision. Marketers view the paper as one opportunity for their target audience to hold the firm’s identity in their hands. This rare and intimate occasion can vastly influence the recipient’s perception of the organization – is the firm a “discount” provider with basic materials or a “high quality” marketer with rich paper stocks and vivid colors?

The Canon imagePRESS Series is about versatility with paper selection. The Canon imagePRESS Series lets commercial and in-plant printers offer customers the right stock for the job. The system can print on lightweight, coated, uncoated, and specialty media with weights from 60 to 325 gsm and sizes from 13″ x 19.2″. Automatic duplexing is supported on all stocks. Users can produce full-bleed booklets, thicker business cards and postcards, and forms or inlays on thinner lighter stock.

The Canon imagePRESS Series also comes with a wide range of finishing options so that the commercial printer or in-plant can take on more jobs. Documents can be stacked for flat or offline finishing. In addition, there are in-line options that include the ability to print and create perfect-bound books with up to 200 sheets. The press can create tabbed, hole-punched training materials and catalogs. The use of an integrated saddle stitcher can produce full-bleed, three-side trimmed booklets of up to 100 pages that lay perfectly flat. Print facilities can also saddle-stitch jobs printed on custom-size paper and mixed media.

The range of paper stocks and finishing capabilities can make a big difference in the bottom line, optimizing the return on investment for the commercial or in-plant printer. The Canon imagePRESS Series has the ability to drive high-value and more complex applications that clients request, including brochures, books, magazines, photo specialty products, promotional fliers, and personalized direct mail. With this new system, print providers can enter the lucrative digital color print market or expand their existing capabilities.

Visit OceWow.com to view the Canon imagePRESS Series demo video!

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One Response to “Paper + Finishing = Profit”

  1. Andrew Healy Says:

    This article is very advertorial. I like to read the Digital Nirvana because it’s contributors are generally unbiased and not technology/brand specific. If articles like this continue in frequency I will be less inclined to look to the Digital Nirbvana for thought leadership. Just saying!