“Inkjet drupa” 2012
By Nicole Schappert on March 19th, 2012
The last drupa international print fair and the upcoming one have both been characterized as the “inkjet drupa.” This seems appropriate especially given how inkjet technology has steadily advanced and become buzz-worthy in recent years. This year, high-speed inkjet manufacturers will be out in full force to display their newest and greatest inkjet solutions at drupa 2012.
Pat Henry of WhatTheyThink recently spoke with Roland Stasiczek, Director of Marketing, Continuous Feed Printers, Océ Printing Systems to discuss the Océ briefing presented in Munich. Roland also previews what to expect from Océ at drupa 2012 including the newest addition of the ColorStream 3700 inkjet press.
Sticking with the inkjet trend, Océ predicts that digital printing will account for %14 of global printing revenues by 2014. Roland sites three main factors driving this growth including:
1. Increasing media fragmentation.
2. Information supply and demand which drives on-demand printing.
3. Increase of personalized and targeted communications.
For more detail, check out the interview video.
With the growing trend of printer’s desire to have “one-stop-shop” printing systems, one wonders if we will also see an increase in finishing solutions and options at this year’s drupa. It seems logical given the shift to providing complete and customizable end-to-end solutions. Printers are looking for finishing systems that will fit seamlessly into their digital technology production lines that will further automate the printing process.
So what will we see at drupa 2012??? Stay tuned for a post-conference recap webinar coming in June 2012!