Years ago, I remember writing about the design limitations for those wanting to output on digital presses. Over the years, many of those limitations have been addressed and I don’t find myself talking about them anymore. Or maybe it’s that, plus the fact that marketers don’t care about any remaining limitations as much as they used to.
What do you think? I’d love Digital Nirvana readers’ input on this issue.
To get you started, here is the section that acknowledges that issue from my CSR/marketing/sales staff education primer “Digital Printing: Transforming Marketing and Print Management.”
The technology used to drive digital presses has, in the past, made for some limitations in graphic design. Some presses (especially older presses) have tighter registration than others, for example, which could be a challenge if you need to match hairlines across the fold. Digital presses have also been notorious for having difficulty with large areas of solid color and with vignettes and other subtle gradations.
With the newer generations of presses, however, this is far less of an issue that it used to be. In fact, there are many who would argue that these issues no longer exist. Newer presses have largely overcome traditional design limitations, and especially in publishing, the issues of registration and halftones have been remedied. Still, every press is different, and even if your digital printer is working with an older machine, its prepress and design staff can often help you overcome these challenges with workarounds.
Thus, as with print quality, these and other design limitations are really a non-issue in most cases. If you have settled on digital output for your next print job, talk to your service provider about any accommodation your designer might need to make, if any.
Do you agree with what’s written? Are there still design limitations that bug you or your clients? If so, which ones?Last time I asked a question like this, it generated a terrific discussion. Let’s get it going again!
Also, for those who observe, I wish you deep blessings on this Good Friday — a day we call “good,” not of its own accord, but because of the joy that followed three days later.