Hey . . . Toshiba Was Listening!
By Heidi Tolliver-Walker on June 26th, 2012
If you haven’t seen it, the news is everywhere — from PC World to The Big Picture to The Recycler, all the news outlets are reporting that Toshiba has canceled “No Print Day” in response to industry pressure.
While I won’t try to reinvent the wheel, what I do want to say is thanks to everyone who participated in the discussion (on both sides) here on The Digital Nirvana. Sure, there were some big hitters like the Printing Industries of America placing pressure on Toshiba, but that pressure wouldn’t have meant very much if there hadn’t been a public, high-volume outcry at the grassroots level first.
When I post, I often encourage people to respond by writing in comments. When I say, “What do you think?” I actually mean it. I want people to comment and create some kind of dialog. That dialog matters. The response from Toshiba is proof that it does.
If no one had commented on the blogs, on the LinkedIn groups, in the comments sections of magazines’ websites, do you really think Toshiba would have pulled the plug?
So keep those comments coming. People are listening . . . and sometimes your voice makes a noticeable difference.