Opportunity in TransPromo
By Nicole Schappert on September 17th, 2012
In today’s business environment, marketing budgets are constantly under scrutiny while being challenged to demonstrate a clear ROI. Luckily, new technology and developments in the world of high-speed inkjet printing are helping to make this challenging task a bit easier through TransPromo communications. In its 2010 Household Diary Study, the U.S. Postal Service reported that U.S. households received more than 34 billion bills, statements, confirmations, requests for donations, and bills/confirmations for charitable organizations – in other words, transaction documents. That’s a lot of opportunities for companies to share their messages with the right crowd.
According to recent research from market research and consulting firm InfoTrends, as published in this newsletter article, TransPromo communications offer companies the opportunity to improve their customer communications by:
- Being personal and relevant – TransPromo software and printing technologies allows companies to individually target consumers which is proven to increase response rates.
- Channeling customer data into lifecycle marketing – TransPromo combined data with personalized message to target specific consumers based on past purchases or responses to previous offers.
- Allowing for multi-channel engagement – TransPromo direct mail campaigns can be easily incorporated into a cross-media strategy that weaves together customer communications on print, Web, e-mail, and mobile platforms.
- Providing a new revenue stream – Companies can now use TransPromo to sell the white space on statements and documents.
So when you think about your next marketing campaign… think about TransPromo.