What’s Your “Critical Turning Point” 1:1 Technology?

By on September 14th, 2012

It’s hard to believe that I’m finally at the age when I can say, “I remember when. . .” Just like those “old codgers” who used to remember technologies and processes so foreign to me back in the early 90s as a young twenty-four-year-old, wet-behind-the-ears editor of Printing News for whom digital printing technology was no big deal because, well, didn’t we always have computers?

On the cover of one of my first issues of Printing News was my first disaster. It was back when (then) Indigo E-Prints were only sold in packs — I mean pairs — and the first pair was being installed at a facility in Manhattan. There in the headline, in 36-point type or whatever we were using at the time, I called them MAN Rolands.

Anyway, let’s not talk about that. I began covering digital production technologies that day and spent a lot of time interviewing printers and listening to accolades and complaints and walking trade shows in shoes that were comfortable but didn’t match my clothes.

It’s funny how certain things stand out to you, and after covering digital production for however many years, there was one product — a simple product — that stood out to me and still does today.

It was at a time when the quality of toner-based production was still rapidly evolving and graphic designers were still suspicious and critical, and rightfully so. It was a scoring machine designed specifically for toner-based presses. By scoring the folds first, it vastly minimized the classic issue at the time, cracking across the fold. I don’t know why it sticks out to me as being so important, but for some reason, of all the technologies I covered in those Printing News years, it does.

So here’s my Friday question, and I’d really like some input on this from Digital Nirvana readers. Is there a technology like that for 1:1 printing? Something that, to you, stands out as being a “critical turning point” in the area of workflow, productivity, inspection, data management, cross-channel integration, or anything else?

Tell me a story, give me a memory. If you had to pick one critical, turning point technology that you feel fundamentally changed (or is changing) this market, I want to know what stands out to you.

After all, I told you about the “MAN Rolands.” You owe it to me.

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One Response to “What’s Your “Critical Turning Point” 1:1 Technology?”

  1. Harvey Says:

    Heidi, in the evolution of the printed word, where once offset ruled, digital has achieved more than a beach head. When deployed with dynamic enhancements, backed up with mobile and on-line channels, marketing communications is fast entering the worlds of Philip Dick and unless printers understand where their place is in the business world, they will be commoditized to death. And, check this out:
    http://www.youtube.com/watch?v=pQiPrM38sHo
    It’s the perfect connection for print and mobile. America’s first AR enhanced business card.