Do you know what today is? It’s not National No-Print Day, the unofficial “print has a day off” holiday initially put forth by Toshiba and pulled due to industry outcry.
As Not National No-Print Day, it’s a good time to stop and reflect on a couple of things.
1. The print industry should be more vocal about the value of print.
Not relying on coalitions that put together print-supporting websites, but individual printers engaging their customers in dialog. I would venture to say that marketers hear more print-bashing from e-media proponents than they hear about the value of print from their print service providers. If I’m right, then when print volumes decline, there’s not much we can say about it.
2. It’s worth speaking up.
There is a lot of misinformation about print out there. Rather than let it roll on by, it’s worth speaking out when print is being portrayed inaccurately. Toshiba’s withdrawal of its National No Print Day is evidence of that.
Where do you go for information about the value of print? Here are just a few ideas.
- Print in the Mix: A “clearinghouse” of media effectiveness sponsored by RIT.
- Two Sides: Facts relating to the sustainability of print and paper
- The Value of Print: Resources from the Printing Industries of America
- PODi Case Studies: The response rates, conversion rates, ROI, and other metrics contained in these case studies speak for themselves. If you aren’t a member and don’t have access to these case studies, this is a huge resource you’re leaving on the table.
- Down to Earth: Collections of print & sustainability facts put together by International Paper.
There are, of course, many more sites that provide great information as well. What’s your favorite resource?