Sorry, Naysayers: Report Says, “QR Codes Are Here to Stay!”
By Heidi Tolliver-Walker on November 15th, 2012
What a trip down memory lane! I started tracking and writing about QR codes back in 2010 when I released my first edition of QR Codes: What You Need to Know. This week I finished the first truly major update with all-new data, fresh perspectives, and a host of new examples and case studies. There is no paragraph that is untouched.
What are the major changes I’ve seen in the past three years?
1. Smartphone penetration is over 50%. When I started, smartphone penetration was around 20%. There is a big difference between the mobile marketing environment in a world in which there is 20% smartphone penetration and one in which it is 50%+.
2. One-third of consumers are now mobile-only. When one-third of your audience doesn’t have a landline, you (and your customers) sure better have a mobile strategy. If you don’t, I guess that’s okay. I’m sure your competitors won’t mind.
3. QR codes are on everything. I used to have to search for QR codes and got excited when I found one. Now, from packaging to movie posters to watermelons, QR codes have become ubiquitous. They have fundamentally become part of the fabric of our culture.
4. Case studies are covering every aspect of the marketing landscape. When I first started covering this topic, case studies and great examples were not the easiest to come by. This time, there were so many great examples, with response rates, download volumes, number of scans, and other data provided, that I had to hold back to avoid ballooning the report.
Nay-sayers can “nay, nay” all they want, but QR codes have become as accepted as any other response mechanism in use today. Sure, 80% of today’s consumer population hasn’t scanned a QR code (yet), but you know what? I haven’t called an 800 number or sent in a business reply card in years. I’d guess that many younger consumers haven’t either.
Click here to see more on the report.