Educating Your Audience About QR Codes
By John Foley on January 22nd, 2013
When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things.
Here are some tips on how to teach your target market how to use QR codes so you can have a successful QR code campaign in the future.
- Get your audience over any fear they might have. By providing them information, you are showing that you are reliable and trustworthy.
- Start simple and remember that different people learn differently. Offer your instructions in different formats. Create a white paper or a series of blog posts for those in your audience who like to read step by step directions. Create a downloadable audio file with those same step by step instructions for those who like to listen, especially on the go. And then don’t forget to employ some videos that show everything broken down into steps.
- Don’t assume you are dumbing things down too much. By creating your instructions in a series of blog posts and videos, your users can pick and choose what they want to read or watch. So they can skip over anything that is too simplistic. But don’t make assumptions that your target market knows how to do even the most basic of things. Not everyone knows they need a scanning app.
- Make your videos and blog posts readily accessible. Don’t let them get buried under newer offerings. It’s okay to promote them every so often to remind your audience that you can virtually walk them through the process of getting a scanning app on their mobile device, how to scan that app and what to do from there.
- Stay on top of QR code news and share with your audience.
We post about QR codes we find in everyday life, on mailers, at the store, you name it. It shows that we keep our fingers on the pulse of how others are using QR codes, when they’re working and when they’re not.
And a great side benefit is that while you are sharing with your audience and helping them to learn more ways on how QR codes can bring them discounts, information and more, you are also learning some great marketing techniques (or maybe learning from the failures) yourself.