Spring is the perfect time to make a proverbial clean sweep of your marketing efforts and see what needs to be cleaned up, decluttered or re-vamped. (Of course, scheduling something like this once a year, no matter what time of the year, can be a great thing). By springtime, all those resolutions you made at New Year’s have either started their implementation or have possibly been forgotten.
Here Is Your Marketing Spring Cleaning Checklist:
- Dump The Old Stuff
Time to look at your materials, both online and offline. Anything that is old and out of date needs to go. If the material has some merit, then put it to the side and use it to repurpose later (after your spring cleaning efforts are done). But you may be surprised to find old brochures with incorrect contact information. Or web pages that show pictures and details of employees who no longer work for the company. Things like this make it appear as if you don’t pay attention to detail. So it’s imperative that you dump the old and make way for the new.
- Scrub Your Social Presence
Spruce up your avatars and cover photos. Make sure all the contact information and other details are current. Then look at the past year’s updates. Determine what the “hits” were and what the “misses” with your audience were. Focus on the content that resonates and as you go over your editorial calendar for the year, make sure you are concentrating on the content that clicks.
- What Are You Missing?
While you’re working your social media profiles, make sure that you’re not missing another social media platform that would fit in with your goals and your audience. There are many, many social media options out there, and new ones popping up all the time. You don’t want to miss out on an opportunity to connect with your audience. And thankfully, it’s not like you have to take on additional work beyond setting up your profile. There are services available that allow you to synchronize your tweets, posts and updates so that everything can be scheduled out. (There are also companies who can do it all for you – like Grow Socially – which makes it easy to stay on top of it all and reach your audience.)