The recent USPS Folded Self-Mailer regulations mean big things for direct mailers – there are now more creative options available to the mailing industry. These new options capitalize on advances in technology and mail processing capabilities. If you are interested in learning more about these new regulations, you can click here to to read the summarized reference guide, which was created jointly by the USPS and mailing industry.
In this week’s 60 Second Super-Cool Fold of the Week we highlight a direct mail piece from American Express which is made possible through – you guessed it – these new Folded Self-Mailer regulations! In this piece, you’ll see an opening flap on the non-address side of the envelope used to highlight some of the most noteworthy information bits of the offer. The piece opens to reveal an additional self-contained pocket, glued on the sides, protecting smaller printed brochures, response card, and response envelope. This is a great example of a fully automated, inline finishing direct mail run that will stand out in your customers stack of mail, inviting them to open.
Enough from me – see for yourself!