A client of mine sent me this funny example of personalization gone wrong. It came from his graphic designer, who had received a very personalized offer — her name emblazoned across the front of a variety of pieces of apparel.
Fun apparel JUST FOR YOU!
Featuring the name JAUTELIER!
Order early for Father’s Day!
The card showed a variety of style of outerwear emblazoned with the designer’s name, including one with a very cool graffiti design that read, “It’s a JAUTELIER thing!”
Cool design. Cool idea. Problem is, her last name is Gautelieri.
When personalizing a marketing piece, it’s always important to get the spelling of the recipient right. But in this case . . . that just hurts!