Some Personalization Bloopers Need No Introduction

By on July 16th, 2013

Thank goodness this one didn’t happen in print . . . ! But fair warning, it could. It could be your client’s postcard. Its personalized newsletter. Its personalized email follow-up.

Screen Shot 2013-07-13 at 9.41.41 PM“Looks to me like someone used a placeholder and forgot to replace it,” notes James Michelson of JFM Concepts and VDP Web when asked for his take on the error.

The lesson?

“Always have a fresh set of eyes look at something just before it goes because the brain will fill in the blanks and see what it expects to see to speed up processing – sort of like a stored procedure in programming!” says Michelson.

Yup! Data bloopers like this happen all the time. When it happens to someone else, just take note so it doesn’t happen to you!

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