How Is Marketing Automation Helping You?
By Heidi Tolliver-Walker on September 13th, 2013
When I think about all the things that I’m supposed to be keeping track of in my business, my brain freezes up. Human beings simply cannot keep track of and manage all of the parts and pieces necessary to run a successful business these days. That’s why we have automation. Lack of automation results in paralysis.
Marketing is no different. Telecom Advisory Services LLC found that, by using an integrated marketing automation solution, companies could realize the following benefits:
- 20% reduction in acquisition and implementation cost
- 43% reduction in operating costs
- 39% reduction in maintenance costs 
Of course, Telecom Advisory Services offers one of those solutions, but while the data is a bit self-serving, it doesn’t make it any less believable. Then you throw in all the data about multi-channel marketing, including the requirements of mobile marketing, and agh!
I recently read a case study from Seimens PLM Software in which, by centralizing its marketing content and data resources into a single, centralized marketing automation solution, it reduced its time to localize and personalize content for marketing campaigns from 100 hours in a decentralized workflow to 10 hours in a centralized one. Plus, one-off marketing communications have now been transitioned to more fluid, real-time communications. We all know what that does to marketing effectiveness!
If you don’t already have an investment in marketing automation software, hopefully you used the venue of Print 13 as a perfect opportunity to do so. If you are using marketing automation software, what software are you using? What are some of the benefits you are seeing? What are some of your experiences?