10 Ways to Interact with Your Audience Online
By John Foley on December 2nd, 2013
Are you stumped on finding ways to interact with your target audience online? No need to worry any longer. Here are plenty of different ways for you to creatively engage with your audience using social media and your company website.
Encourage Webinar Sign Ups
You can announce webinars in your blog, social media sites, website, or eNewsletter. Webinars are an opportunity to share your expertise with any number of people, and you are able to have them participate, ask you questions, and share their ideas during the webinar as well. Webinar programs, such as GoToMeeting.com, even allow you to record the webinar so you can post it on channels, like your blog, for future reference.
Encourage eNewsletter Sign Ups
eNewsletters are always a great way for your audience to stay up to date with what your business is doing. It also gives companies the opportunity to show a more personable side to their audience. Some ways to humanize your brand with eNewsletters are by integrating YouTube videos of staff members discussing a particular subject, blog posts, and sharing pictures of events the business participated in.
Event and Seminar Invitations
Events and seminars can create an opportunity to see which of your social media channels work the best. If you advertise the event on all channels with a link that directs them to the event’s registration page, create a survey question to see which one of the company pages actually led them to the event. It will give insight of where and how much traffic flow is occurring.
eBook and White Paper Downloads
Sharing information and industry expertise are two big trends in social media and are great ways to promote business to your audience. If you announce to your online audience that these materials are available online, they will be able to learn more about you and will be able to easily pass along information to colleagues. Try to set up a landing page to download the item for free as well. Having them enter their email address and answer two or three survey questions before downloading the content gives you the chance to gain more information.
Create a Contest
You can incorporate this into your eNewsletter, blog, social media sites, events – essentially anything. Have your audience enter the contest by submitting their email address and answering a few survey questions. This information will give you material to see if any of the participants could be possible prospects. You can also create a thank you email to send to all of the participants in order to encourage future interactions with them.
Create a Poll
Polls are a fantastic way to learn more information about who is following you online. They are quick, easy, and efficient for both you and the participant. You can have the poll focus on any type of subject matter. Some subjects could include which services are most beneficial to you, how often you need the service, how you search for similar businesses, etc. Display a poll on your website, eNewsletter, and social sites!
Make a Video
Creating videos is so easy with the help of flip cameras, digital cameras, mobile phones, etc. They only have to be 30 seconds to two minutes long in order for it to send a valuable message to your audience. You have the opportunity to do so much with videos. Some ideas are announcing a contest winner, wishing your audience happy holidays, live footage of events, interviews with colleagues, or company announcements. Let your audience see the personable side of you and give your staff members the chance to participate with your marketing efforts. Integrate the videos on your website, eNewsletter, and your social media sites.
Organize Testimonial Interviews
Having your testimonials in video-form would bring new life to your testimonial page on your website. People would be able to see the clients you have worked with, how they talk about your business, and it would be much easier for them to explain their experience with your business in person. Written text can only capture so much, but videos have the capability to show how happy a customer was with your business. Posting videos is possible on all social media sites and you would be able to monitor how many views and comments each one receives.
Create a Blog
Blogs can be used as your daily eNewsletter. It is easy to keep them updated on a daily or weekly basis and you can blog about almost anything. Integrating videos, announcements, poll results, experiences at events, or subject matter are all fantastic topics to discuss in a blog. Your audience is able to leave comments and share with friends, and you can easily announce news in a quick manner. Promoting new entries across all of your online channels immediately after is possible as well. Don’t be intimidated by the blog, entries can be as short or as long as you want!
Host a Twitter Chat
Twitter chats can be very useful when it comes to attracting an online audience and giving those participants a chance to engage or respond to what you are saying. Twitter makes sharing and interacting easy because of hashtags, retweets, and username handles. You can promote Twitter chats easily and see how people shared information after the chat as well.
What’s your favorite way to interact with your audience online? Let us know below!