We’ve all got lists of marketing ideas for the new year, but are there a few you’ve overlooked? On its website, Great Reach Communications has just published its downloadable “10 Marketing Ideas for Printers,” and there were three ideas I thought were particularly interesting.
1. Blog content. Yes, blogs are the “in” thing right now, but the point made in the white paper is that Google’s Hummingbird algorithm is a game-changer when it comes to this investment. It used to be that you had to load everything up with key words to help with search rankings, but that’s not the case anymore. You no longer have to be an SEO whiz to get noticed. It also gives you more to tweet about.
2. Write a letter. Yes, it’s old school and you don’t see this often, which is one reason why you should do it, Great Reach president Patrick Whelan writes. I thought this was funny because of how true it is. In our email, text, and social media dominated world, it’s easy to forget the most obvious (and truly personal) ways to contact people. Like the way I catch myself texting to make plans with friends all the time, forgetting that I can also just use the phone and call them.
3. Add downloadable content. Sometimes it’s easy to focus on social media and web content itself, forgetting that search engines find your downloadable content, too. So white papers, case studies, and other downloadable resources will not only help you track who’s accessing your site and how popular certain content / services are, but help with search engine rankings, too.
Happy marketing in 2014!