3 Website Resolutions for 2014

By on January 9th, 2014

Your website is the most important marketing tool you have. 2014 will be the year you fully embrace that, if you haven’t already. What once were staples of your marketing are now obsolete. Your domain is the most precious gem in your marketing chest, and it’s time to let it shine.

If you haven’t bought into your website being the crown jewel of your empire, here are three tips to get you on track for the new year.

Leads on Every page

It’s difficult to predict where your site visitors will land. You can use analytics to narrow it down, but you don’t want to put all of your eggs in one basket either. Every page and subpage on your site should be just as strong as the next. What you cannot predict is what may spur a prospect into action. A sale can begin on any page, and you can capture that by employing strong calls to action and data-capturing tools.

Every page should have the capability to bring in new leads. This can be with a white paper download, a free audit, a webinar registration page – the possibilities are endless.

Integrate Social Media

We’ve been preaching this forever, but a strong social media presence is only as effective as what it is linking back to. If your website is boring and dull, why would someone click a link on Twitter to see it? Perhaps you already have been using social media and not seeing the results you wanted. Your website may be to blame.

Responsive Web

Responsive web design is a relatively new term for a fantastically intuitive concept. Responsive web, simply, is the idea that your experience as a viewer should retain consistency across all platforms. If you are reading a blog post on your laptop, it should look similar in theme and layout on an iPhone, tablet, desktop, etc.

Now is the time to focus on furthering your online marketing efforts, and the first place to start is your website. A strong website will serve as an impressive marketing and sales tool, bringing in leads on every page. Once you take the time to develop and improve your website, you’ll be extremely impressed with its ability to perform as a strong promotional tool.

What are your marketing resolutions for the new year? Let us know below!

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    6 Responses to “3 Website Resolutions for 2014”

    1. Patrick Whelan Says:

      Fantastic post!!! Though I’m not convinced that all of the others are obsolete ( I’d advocate a cross media approach).

      Particularly loved the advice of “leads on every page”. The website really is the core of all marketing and the #1 influencer of your brands perception!

      Thanks again John. You advice is only surpassed by your skills on the golf course!

    2. John Foley, Jr. Says:

      Hi Pat!

      Thanks for the feedback! You have all winter to practice your game!

      John

    3. Greg Nash Says:

      This is my resolution for 2014 and working on a stronger presence every day. However for a newbie like me it can be a slow process. Posts like yours help me focus on what is important.
      Thank you

    4. John Foley Says:

      Thanks for your note Greg. That is great to hear! It is a process, but you will get there. Please let me know if I can be of any help!

    5. Katherine Says:

      Responsive design is trickier in the e-commerce sector, especially for printing companies with web to print solutions. But I agree that this approach solves several problems and will be worthwhile in the long run.

    6. John Foley Says:

      Thank you for adding your thoughts to this piece, Katherine. Much appreciated!