No matter how large or small a business is, the following four marketing channels are must-haves for increasing brand awareness, growing product interest, and enhancing your online presence.
- Your Website: A corporate website should be your business’s first priority for establishing a strong marketing effort. Strong websites have the ability to promote all of your products and services, collect data from inquiries and leads, and help enhance your search engine optimization. Online searches are the primary way for people to find any type of business these days – make sure their first impression of your business is a positive one!
- Email: Whether your business is B2B or B2C, this channel is a must-have because people use their email every day, for both personal and business reasons. You can use it to announce new products, cross-promote services, and for follow-up campaigns from previous events. Email is a great way to stay in front of your audience, increase product awareness, and drive traffic to your website.
- Mobile: In case you didn’t notice, mobile devices are kind of a big deal right now and they aren’t going away. Businesses of all kinds need to review their website from mobile phones, tablets, laptops – you name it! If the user experience of your website is not mobile-optimized, you are losing your mobile audience.
- Social Media: There are many benefits of social media marketing for businesses. These channels are great for staying in front of your audience’s eyes on a daily basis, driving traffic to your website, and finding new audiences. Social media channels also tend to rank higher in search engine results because they are updated so frequently.
Each one of these marketing channels are essential for broadcasting your business’s capabilities to your audience.
What other marketing channels does your company invest a lot of its time into? I’d love to hear below!