Publishers: Multi-channel Means “Print First”
By Heidi Tolliver-Walker on February 17th, 2014
A study conducted by WoodWing Software, a multi-channel publishing system developer, found that when publishers think multichannel, they think print first.
In the study, WoodWing surveyed a total of 125 participants, mainly from the Americas (38%), Europe (54%), and the Asia-Pacific region (8%), asking about their publishing strategies and the use of social media.
The majority of respondents (59.2%) favor a multimedia approach. No surprise there. Specifically, they favor a combination of print, web, mobile, tablet and social media.
More surprising, however, is that, in today’s age of social media and email marketing, the plurality (21.6%) favor a “print first” strategy. Only 5.6% favor a web first approach, 4.8% favor a mobile first approach, and a mere 1.6% favor social media first.
Look at that — print wins again.